Автор: Shaw, Stephen Название: Airline marketing and management ISBN: 1409401499 ISBN-13(EAN): 9781409401490 Издательство: Taylor&Francis Рейтинг: Цена: 38780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today`s airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining u
Автор: Parker Simon C Название: Economics of Entrepreneurship ISBN: 1316621715 ISBN-13(EAN): 9781316621714 Издательство: Cambridge University Press Рейтинг: Цена: 83070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The second edition is designed to be used both as a textbook for specialist degree courses on the economics of entrepreneurship, and as a reference text for academic research in the field. Gives an in-depth treatment of the determinants of entrepreneurship and its outcomes, providing a comprehensive and up-to-date overview of pertinent literature.
Автор: Arnis Sauka , Danica Purg Название: Entrepreneurship in central and eastern europe ISBN: 1138228516 ISBN-13(EAN): 9781138228511 Издательство: Taylor&Francis Рейтинг: Цена: 67360.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This text provides an overview of entrepreneurship in a range of important emerging markets. A team of expert contributors provide analysis of entrepreneurship practice. Empirical insight into how entrepreneurial firms in Central and Eastern Europe internationalize is supplemented with context provided by world-renowned editors.
Автор: Kotler Philip Et Al Название: Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers ISBN: 9813201967 ISBN-13(EAN): 9789813201965 Издательство: World Scientific Publishing Цена: 24290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Asia is the most populated geographical region, with 50% of the world`s inhabitants living there.
Автор: Kotler Philip Et Al Название: Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers ISBN: 9813201959 ISBN-13(EAN): 9789813201958 Издательство: World Scientific Publishing Цена: 48570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Asia is the most populated geographical region, with 50% of the world`s inhabitants living there.
Автор: M. Anil Ramesh, Priya Grover, Sabyasachi Dasgupta Название: Start-up Marketing Strategies in India ISBN: 1787567567 ISBN-13(EAN): 9781787567566 Издательство: Emerald Рейтинг: Цена: 98910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Start-Up Marketing Strategies in India is a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries.
Автор: Mehdi Khosrow-Pour Название: Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship ISBN: 1522577661 ISBN-13(EAN): 9781522577669 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 305850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback.Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.
Автор: Ashish Chandra Название: Marketing for Entrepreneurs and SMEs ISBN: 1680947079 ISBN-13(EAN): 9781680947076 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 150610.00 T Наличие на складе: Невозможна поставка. Описание: Following the technological revolution of the 20th century, the importance of both entrepreneurship and SMEs has increased. Governments have not been far behind in realizing this growing importance and have jumped into the foray to help the SMEs and the Entrepreneurship to help achieve decent growth rates and make them sustainable through sustained innovation.
Автор: Holly J. Hitzemann Название: Small Businesses, Big Ideas: Global Case Studies in Strategy, Marketing, and Entrepreneurship ISBN: 1634875478 ISBN-13(EAN): 9781634875479 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 110310.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The anthology Small Businesses, Big Ideas: Global Case Studies in Strategy, Marketing, and Entrepreneurship introduces students to small businesses on four continents to help them understand the challenges inherent in running small businesses, as well as the strategies that lead to success.The book features an overview of each region along with an assessment of the small business landscape. Case study chapters open with an original introduction that helps students focus their reading. These chapters also include maps of the target region to contextualize the material and underscore the impact of geography.Students learn that small businesses account for the greatest part of the gross domestic product in most countries. They study general management, sustainable development, international expansion, stewardship issues, marketing, and the role of cultural issues – all with an emphasis on small businesses rather than major corporations. This knowledge prepares students for their own careers in small businesses.Small Businesses, Big Ideas is an excellent supplement for both undergraduate and graduate level courses in strategic management. It can also be used in classes in entrepreneurial studies, global management, and marketing.
Название: Entrepreneurship Marketing ISBN: 1138585238 ISBN-13(EAN): 9781138585232 Издательство: Taylor&Francis Рейтинг: Цена: 36740.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This well renowned textbook guides students through the complexities of entrepreneurship from the unique perspective of marketing in SME contexts, providing a clear grounding in the principles, practices, strategies, challenges and opportunities faced by businesses today.
Автор: Lee-ross, Darren Lashley, Conrad Название: Entrepreneurship and small business management in the hospitality industry ISBN: 0750684488 ISBN-13(EAN): 9780750684484 Издательство: Taylor&Francis Рейтинг: Цена: 41170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Small businesses are the backbone of the tourism and hospitality industry. This book takes an intuitive step-by-step progression through various stages of the entrepreneurial process: context, theoretical perspectives and definitions; concept to reality; the business plan; and growth and the future.
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