School Choice in an Established Market, Gorard, Stephen

Автор: Gorard, Stephen
Название: School Choice in an Established Market
ISBN: 1138342971 ISBN-13(EAN): 9781138342972
Издательство: Taylor&Francis
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Цена: 112290.00 T
Наличие на складе: Невозможна поставка.
Описание: First published in 1997, this study examines the trend towards markets in UK schools, with a particular focus on fee-paying schools in South Wales, by outlining the varied economic and political arguments both for and against increased parental choice and exploring parents` real reasons for using fee-paying schools.

Автор: Entwistle Brad, Miles Josh, Sculthorpe Andrew
Название: Bold School Brand: How to leverage brand strategy to reposition, differentiate, and market your school
ISBN: 0648559602 ISBN-13(EAN): 9780648559603
Издательство: Неизвестно
Рейтинг:
Цена: 36390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

When someone thinks of your school, what do they think? Schools can no longer rely on reputation spread by word of mouth alone. To thrive into the future, Heads need to proactively manage their school's brand. Bold School Brand is the first framework designed specifically to help school Heads build their school's brand. Having a Bold School Brand is important because, if you do it well, it allows you to take all that complexity and position your school very clearly and succinctly to your internal community, as well as to prospective parents. Developing a Bold School Brand is about making the complex simple, but not making it superficial.

Bold School Brand comes from the team at imageseven, Australia's leading school marketing professionals. It distils over 30 years of the firm's experience in marketing and communication research and implementation. Put simply, it's insight applied, and the Bold School Brand framework will allow you to make the maximum positive impact for your school.