Experiential Learning in Organizations, J. Gould, Laurence

Автор: Gee Val
Название: Business Improv: Experiential Learning Exercises to Train Employees to Handle Every Situation with Success
ISBN: 0071768211 ISBN-13(EAN): 9780071768214
Издательство: McGraw-Hill
Рейтинг:
Цена: 25150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A breakthrough method for raising the level of workplace engagement and collaboration--using improv techniques from the theater

Автор: Moon Jennifer A.
Название: A Handbook of Reflective and Experiential Learning: Theory and Practice
ISBN: 0415335167 ISBN-13(EAN): 9780415335164
Издательство: Taylor&Francis
Рейтинг:
Цена: 50010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Reflective and experiential learning are now common currency in education and training and are recognized as important tools. This handbook acts as an essential guide to understanding and using these techniques in educational and training contexts.

Автор: Schmitt, Bernd H
Название: Experiential Marketing: How to Get Customers to Sense, Feel, Think, ACT, R
ISBN: 1451636369 ISBN-13(EAN): 9781451636369
Издательство: Simon & Schuster
Рейтинг:
Цена: 19910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.
Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns.
In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides:
SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent;
FEEL cases on Hallmark, Campbell's Soup, and Haagen Dazs Cafes in Asia, Europe, and the United States;
THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens;
ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living;
RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra.
Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations.
This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.

Автор: Schmitt, Bernd H.
Название: Experiential marketing
ISBN: 0684854236 ISBN-13(EAN): 9780684854236
Издательство: Simon&Schuster UK
Рейтинг:
Цена: 25750.00 T
Наличие на складе: Нет в наличии.
Описание: In this text, Bernd Schmitt claims that what consumers want are products, communications and campaigns that arouse the senses, touch their hearts, and stimulate their minds. He also explains that marketers can transform a product or service from a one-time purchase to a daily part of life.