Автор: Jones Geoffrey G., Morgan Nicholas J. Название: Adding Value (Rle Marketing): Brands and Marketing in Food and Drink ISBN: 1138965936 ISBN-13(EAN): 9781138965935 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
Автор: St P. Slatter Stuart Название: Competition and Marketing Strategies in the Pharmaceutical Industry (Rle Marketing) ISBN: 1138971367 ISBN-13(EAN): 9781138971363 Издательство: Taylor&Francis Рейтинг: Цена: 48990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.
Автор: Kolodziej Edward A. Название: Making and Marketing Arms: The French Experience and Its Implications for the International System ISBN: 0691606609 ISBN-13(EAN): 9780691606606 Издательство: Wiley Рейтинг: Цена: 79200.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: France ranks as the world`s third largest arms exporter and supplies arms and military technology to over a hundred countries. This book exposes the compelling aims and interests--national independence, security, economic welfare, foreign influence, grandeur--that explain the nation`s successes in arms production and transfers. Originally publishe
Автор: Prevel Katsanis Lea Название: Global Issues in Pharmaceutical Marketing ISBN: 0415895324 ISBN-13(EAN): 9780415895323 Издательство: Taylor&Francis Рейтинг: Цена: 83690.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents a research-based and practical perspective on the issues which face the pharmaceutical marketing industry. With a balanced, analytical view and a global perspective, it offers a thorough treatment on how to tackle critical issues.
Автор: Dinh & Kwakwa Название: Light Manufacturing In Vietnam ISBN: 1464800340 ISBN-13(EAN): 9781464800344 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 23100.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Based on a wide array of quantitative and qualitative techniques, Light Manufacturing in Vietnam identifies key constraints on manufacturing enterprises in Vietnam and evaluates differences in firm performance across China and Vietnam.
Автор: Dinh & Monga Название: Light Manufacturing In Tanzania ISBN: 1464800324 ISBN-13(EAN): 9781464800320 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 23100.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Light Manufacturing in Tanzania argues that for Tanzania to remain one of the fastest growing economies in Sub-Saharan Africa, it has to make progress in the structural transformation that can lift workers from low-productivity agriculture and the informal sector to higher productivity activities. Manufacturing, which has been the main vehicle throughout the world to achieve this transformation, has remained stunted in Tanzania. Using new evidence, the book shows that feasible, low-cost, sharply focused policy initiatives aimed at enhancing private investment could launch Tanzania on a path to competitive light manufacturing. These initiatives would complement progress on broader investment reforms by increasing the share of industry in regional output and raising the market share of domestically produced goods in rapidly growing local markets for light manufactures. And, as local producers increase their scale, improve quality, and gain experience with technology, management, and marketing, they can take advantage of emerging export opportunities. In Tanzania, as in East Asia, policies that encourage foreign direct investment can speed industrial development and the expansion of exports. The impact of isolated successes can be multiplied. The strategies proposed here can launch a process that would create millions of productive jobs.Light Manufacturing in Tanzania has several innovative features. First, it provides in-depth cost comparisons between Tanzania and four other countries in Asia and Africa at the sector and product levels. Second, the book uses a wide array of quantitative and qualitative techniques to identify key constraints to enterprises and to evaluate differences in the performance of firms across countries. Third, it uses a focused approach to identify country- and industry-specific constraints. Fourth, it highlights the interconnectedness of constraints and solutions. For example, solving the manufacturing input problem requires actions in agriculture, education, and infrastructure. Detailed cross-country analysis was carried out in four subsectors in Tanzania: textiles and apparel, leather products, wood products, and agroprocessing. Based on this analysis, the book suggests directing government policies toward removing constraints in a few of the most promising light manufacturing sectors using practical and innovative solutions inspired by the fast-growing Asian economies the starting point of which 20 years ago was not so different from Tanzania's today. This book will be valuable to African policy makers, professional economists, and anyone interested in economic development, industrialization, and the structural transformation of developing countries.
Название: Future of Food Business ISBN: 9814566977 ISBN-13(EAN): 9789814566971 Издательство: World Scientific Publishing Рейтинг: Цена: 42240.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The Second Edition of The Future of Food Business: The Facts, The Impacts and The Acts is an updated collection of thoughtful articles previously published in leading newspapers around the world based on the author's practical life as international project leader, consultant, businessman, academic professor and world traveller.
These articles focus on global food and agribusiness environment, food production trends, the structure of food chains as well as new concepts and ideas on how to increase competitiveness of food companies to create, capture and share value within the global food and agricultural sectors.
This book also includes practical methods and smart tools that can be used by companies to facilitate their strategic planning and thinking processes, demand-driven orientation, supply chain organization, marketing channels re-structure and mostly, how to create, capture and share value in innovative market strategies.
It is designed to be an easy-to-read business book with short chapters, discussion questions and group exercises. Receiving more than 20 positive endorsements from CEOs, the book is a must-read for entrepreneurs, researchers, executives and students who are active in the world's food business.
Автор: St P Slatter Название: Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) ISBN: 1138793523 ISBN-13(EAN): 9781138793521 Издательство: Taylor&Francis Рейтинг: Цена: 117390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.
Автор: Robert Fitzgerald Название: Rowntree and the Marketing Revolution, 1862–1969 ISBN: 0521023785 ISBN-13(EAN): 9780521023788 Издательство: Cambridge Academ Рейтинг: Цена: 42240.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.
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