Corporate Reputations, Branding and People Management, Hetrick, Susan

Автор: Gabay Jonathan
Название: Brand Psychology: Consumer Perceptions, Corporate Reputations
ISBN: 0749479108 ISBN-13(EAN): 9780749479107
Издательство: Неизвестно
Цена: 211050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some survive crises while others don`t.

Автор: Christian Conrad, Marjorie Ellis Thompson
Название: The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits
ISBN: 0566092441 ISBN-13(EAN): 9780566092442
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Невозможна поставка.
Описание: The core idea of The New Brand Spirit is to let stakeholders do the talking. Conrad and Thompson have interviewed close to 100 leading practitioners from eight different stakeholder perspectives, including NGOs, shareholders and supply chain.

Автор: Markham Vic
Название: Planning the Corporate Reputation (Rle Marketing)
ISBN: 1138994979 ISBN-13(EAN): 9781138994973
Издательство: Taylor&Francis
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Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.

Автор: Markus Kick
Название: Selected Essays on Corporate Reputation and Social Media
ISBN: 3658088362 ISBN-13(EAN): 9783658088361
Издательство: Springer
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Цена: 52240.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: ГЇВїВЅ In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. By introducing the "social media brand value chain" paper III conducts a literature review of state of the art social media research.

Автор: Gandini
Название: The Reputation Economy
ISBN: 113756105X ISBN-13(EAN): 9781137561053
Издательство: Springer
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Цена: 53100.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Exploringthe new professional scenes in digital and freelance knowledge, thisinnovative book provides an account of the subjects and cultures that pertainto knowledge work in the aftermath of the creative class frenzy. Including abroad spectrum of empirical projects, TheReputation Economy documents the rise of freelancing anddigital professions and argues about the central role held by reputation withinthis context, offering a comprehensive interpretation of the digitaltransformation of knowledge work. The book shows how digital technologies arenot simply intermediating productive and organizational processes, allowing newways for supply and demand to meet, but actually enable the diffusion ofcultural conceptions of work and value that promise to become the new standardof the industry.

Автор: Sabine Einwiller
Название: Vertrauen durch Reputation im elektronischen Handel
ISBN: 382447865X ISBN-13(EAN): 9783824478651
Издательство: Springer
Рейтинг:
Цена: 65290.00 T
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Описание: Sabine Einwiller analysiert die Ursachen der erhohten Risikowahrnehmung bei einem Kauf per Internet und zeigt die Bedeutung des Vertrauens und der Reputation fur seine Reduzierung auf."

Автор: Michael Morley
Название: How to Manage Your Global Reputation
ISBN: 1349140724 ISBN-13(EAN): 9781349140725
Издательство: Springer
Рейтинг:
Цена: 71730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today.

Автор: Christine Falkenreck
Название: Reputation Transfer to Enter New B-to-B Markets
ISBN: 3790828114 ISBN-13(EAN): 9783790828115
Издательство: Springer
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Цена: 158380.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation.

Автор: Bonime-blanc, Andrea
Название: Reputation risk handbook
ISBN: 1910174300 ISBN-13(EAN): 9781910174302
Издательство: Taylor&Francis
Рейтинг:
Цена: 34700.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book will show you how to build a sustainable reputation risk management framework and how to handle your next reputation risk crisis. It will help you identify ways in which reputation risk can impact bottom line, and then show you how to set up a framework for turning that risk into an opportunity for good, sustainable business.

Reputation risk is a strategic risk and a potentially material risk, all the more so in the "age of hyper-transparency." This needs to be clearly understood by both management and boards of directors so that the people tasked with reputation risk have the support they need to align their reputation risk management with business strategy and planning. The Reputation Risk Handbook provides a clear framework to identify, manage and resolve reputation risk, including: a clear description of what reputation risk is and how it fits within the pantheon of corporate and institutional risk and strategic management; a practical process for creating early warning systems and on-going management and monitoring of reputation risks; techniques for aligning reputation risk management with business strategy and business planning; several case studies, including examples of when reputation risk management has gone wrong; examples of how to manage specific reputation risks successfully or deal with a reputation risk crisis.

The Reputation Risk Handbook is not just for practitioners - those who manage risk and reputation directly - but for those who have oversight of risk management - namely boards, their committees and the c-suite. In addition to a framework for practitioners, the book provides specific suggestions for boards, including questions to ask management and what to look for within their organizations.

Автор: Schnee Christian
Название: Political Reputation Management
ISBN: 1138796565 ISBN-13(EAN): 9781138796560
Издательство: Taylor&Francis
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Цена: 153120.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Basd on interviews with leading communicators and journalists, this book draws a unique picture of how political reputations are managed and perceived.

Автор: Doorley, John , Garcia, Helio Fred
Название: Reputation Management
ISBN: 0815376952 ISBN-13(EAN): 9780815376958
Издательство: Taylor&Francis
Рейтинг:
Цена: 137810.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world`s leaders in public relations, corporate communication, academia, and reflects leading-edge thought, practice and scholarship.

Автор: Schnee, Christian
Название: Political Reputation Management
ISBN: 036787055X ISBN-13(EAN): 9780367870553
Издательство: Taylor&Francis
Рейтинг:
Цена: 44910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Basd on interviews with leading communicators and journalists, this book draws a unique picture of how political reputations are managed and