Sports Medicine for Coaches and Athletes, Shamoo, Adil , Baugher, William , Germeroth, Rob
Автор: Frank P. Jozsa Jr. Название: Student Athletes: Merging Academics and Sports ISBN: 9813275049 ISBN-13(EAN): 9789813275041 Издательство: World Scientific Publishing Цена: 116160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Applying concepts, data, and other information from various sources in the literature when and where appropriate, the book reveals and examines the behavior, contribution, and impact of student athletes (SAs) on campuses of American colleges and universities. It highlights, in part, SAs' progress academically while they devoted time and resources to participate in one or more of their schools' individual and/or team sports in Division I, II, and/or III of the National Collegiate Athletic Association, or in the National Association of Intercollegiate Athletics and/or National Junior College Athletic Association.
Название: Complete Guide to Respiratory Care in Athletes ISBN: 1138588342 ISBN-13(EAN): 9781138588349 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With contributions from leading international experts, this contemporary text discusses the whole respiratory system and its function during exercise. It offers practical advice for the management of a range of respiratory conditions affecting athletes and highlights areas for future research.
Название: Complete Guide to Respiratory Care in Athletes ISBN: 1138588350 ISBN-13(EAN): 9781138588356 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With contributions from leading international experts, this contemporary text discusses the whole respiratory system and its function during exercise. It offers practical advice for the management of a range of respiratory conditions affecting athletes and highlights areas for future research.
Автор: Newman Timothy Название: Social Media In Sport Marketing ISBN: 1934432784 ISBN-13(EAN): 9781934432785 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations."
Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately. The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.
Автор: Bouchet Название: Sport Brands ISBN: 041553285X ISBN-13(EAN): 9780415532853 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text.
The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting.
An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
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