Описание:
A Different Kind of Selling Book
If youve read other selling books, youre probably tired of the false promises that never quite work out. Youre probably tired of being told you can do it if you just believe you can.
Youre probably tired of reading about tricks that made a particular sale - tricks that may have been appropriate to a particular situation, but not yours - and even if they were appropriate, how would you have thought of them at the right time?
If youve read books on selling before or listened to sales experts, youre probably tired of being pumped with hot air - told how you must come alive, be full of enthusiasm, dominate the world around - all the things that dont happen to be a part of your basic nature.
Well, this book isnt anything like that. In fact, this book was written to refute many selling clich s that have been accepted without question for years.
This book will prove to you that the stereotyped image of the born salesman is a mistake. You dont have to remake your personality and become super-enthusiastic, super-aggressive, domineering. Not only are those traits unnecessary, they are actually a hindrance to making sales.
