Impact of Mobile Services on Business Development and E-Commerce, Francisco Liebana, Zoran Kalini?, Iviane Ramos de Luna, Inma Rodriguez-Ardura

Автор: Griffith Chris
Название: Mobile App Development with Ionic, Revised Edition: Cross-Platform Apps with Ionic, Angular, and Cordova
ISBN: 1491998121 ISBN-13(EAN): 9781491998120
Издательство: Wiley
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Цена: 29560.00 T
Наличие на складе: Есть
Описание: Learn how to build app store-ready hybrid apps with the Ionic 2, the framework built on top of Apache Cordova (formerly PhoneGap) and Angular. This practical guide shows you how to use Ionic`s tools and services to develop apps with HTML, CSS, and TypeScript, rather than rely on platform-specific solutions found in Android, iOS, and Windows Phone.

Автор: Thaisaiyi Zephania Opati, Martin Kang`ethe Gachukia
Название: Impact of Mobile Payment Applications and Transfers on Business
ISBN: 1799823997 ISBN-13(EAN): 9781799823995
Издательство: Mare Nostrum (Eurospan)
Цена: 146910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumers continue to rely heavily on their phones to complete such tasks as transferring funds between banks or accounts, depositing or withdrawing funds, paying bills, and purchasing items. Mobile money users are oftentimes more financially resilient and can protect themselves better against economic and other shocks. Moreover, mobile money can increase the velocity of money in circulation because it reduces the transactions and time costs of making retail payments. As such, understanding the impact of mobile payments is imperative for businesses and the economy. Impact of Mobile Payment Applications and Transfers on Business is a pivotal reference source that provides vital research on mobile money transfer and its impact in social, corporate, and micro- and macro-policies concerning the aggregate economy and individual households as a whole within an economy. It covers the impact, innovations, business-to-business transformations, regulatory framework, challenges, and ethical issues surrounding mobile money transfers around the world. This book is ideally designed for economists, financial analysts, business managers, leaders, scholars, practitioners, researchers, and students in fields that include management, finance, economics, commerce, and leadership.

Автор: Thaisaiyi Zephania Opati, Martin Kang`ethe Gachukia
Название: Impact of Mobile Payment Applications and Transfers on Business
ISBN: 1799823989 ISBN-13(EAN): 9781799823988
Издательство: Mare Nostrum (Eurospan)
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Цена: 174630.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumers continue to rely heavily on their phones to complete such tasks as transferring funds between banks or accounts, depositing or withdrawing funds, paying bills, and purchasing items. Mobile money users are oftentimes more financially resilient and can protect themselves better against economic and other shocks. Moreover, mobile money can increase the velocity of money in circulation because it reduces the transactions and time costs of making retail payments. As such, understanding the impact of mobile payments is imperative for businesses and the economy.

Impact of Mobile Payment Applications and Transfers on Business is a pivotal reference source that provides vital research on mobile money transfer and its impact in social, corporate, and micro- and macro-policies concerning the aggregate economy and individual households as a whole within an economy. It covers the impact, innovations, business-to-business transformations, regulatory framework, challenges, and ethical issues surrounding mobile money transfers around the world. This book is ideally designed for economists, financial analysts, business managers, leaders, scholars, practitioners, researchers, and students in fields that include management, finance, economics, commerce, and leadership.

Автор: Crossman, Susan
Название: Content marketing made easy
ISBN: 1988058023 ISBN-13(EAN): 9781988058023
Издательство: Gazelle Book Services
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Цена: 28590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "Susan Crossman, marketing expert and author of several critically acclaimed books, offers clear, easy-to-follow advice to make anyone - even a complete novice - a content-marketing pro in no time... great tips and techniques to give you the edge you need." - Michael Davie, author, Winning Ways
We are moving towards a world where a huge percentage of business is done online and if you are not playing in that field, eventually you aren't going to have a business... the revolution has only just begun... the only constant in our world is change itself... Pretending these changes aren't happening won't make them go away. I believe that developing and polishing our online content is the key to the kingdom... it is a process that can be taught, learned and duplicated. Once you have a program up and running, it's a straightforward way to generate more business... Online marketing can be intimidating, no doubt about it, and I spend my days simplifying it for business people so they can generate more revenue as a result of their online activities. We focus on a subset of online marketing that currently flies under the label of content marketing." By the end of this book I aim to help you figure out what that is, why it's important and how it works, and hopefully I'll be able to crack open a door to the future for you and your business that is filled with possibility." - Susan Crossman, author, Content Marketing Made Easy - Why You Need It / How To Do It
Susan Crossman is a veteran writer who has spent decades wielding the power tool of language to benefit businesses and individuals in search of greater success and consistent results. Via her content marketing company, Crossman Communications (www.crossmancommunications.com), Susan and her team create high quality online content that helps businesses connects with their target audience, explain their business proposition, differentiate them in a competitive market and motivate their ideal customers to take action. An enthusiastic supporter of writing with clarity, she is the traditionally published author of four books: a novel (Shades of Teale), a collection of short stories (Passages to Epiphany), a writer's companion to help people write with more impact (The Write Way), and a book that explains the mysteries of content marketing (Content Marketing Made Easy - Why You Need It / How To Do It).

Автор: Kshetri Nir
Название: Big Data and Cloud Computing for Development
ISBN: 113868905X ISBN-13(EAN): 9781138689053
Издательство: Taylor&Francis
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Цена: 64300.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a framework for evaluating big data and cloud computing based on how they evolve to fit users` needs in developing countries in key areas, such as agriculture and education. The authors discuss how this framework can be utilized by businesses, governments, and consumers to accelerate economic growth and overcome information and communication barriers.

Автор: RAY
Название: Managing diversity, innovation, and infrastructure in digital business /
ISBN: 1522559930 ISBN-13(EAN): 9781522559931
Издательство: Mare Nostrum (Eurospan)
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Цена: 189420.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers.Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.

Автор: Kshetri
Название: Big Data and Cloud Computing for Development
ISBN: 1138689041 ISBN-13(EAN): 9781138689046
Издательство: Taylor&Francis
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Цена: 193950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a framework for evaluating big data and cloud computing based on how they evolve to fit users` needs in developing countries in key areas, such as agriculture and education. The authors discuss how this framework can be utilized by businesses, governments, and consumers to accelerate economic growth and overcome information and communication barriers.

Название: Embracing the E-commerce Revolution in Asia and the Pacific
ISBN: 9292612328 ISBN-13(EAN): 9789292612320
Издательство: Mare Nostrum (Eurospan)
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Цена: 20070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: E-commerce revolution in Asia and Pacific presents vast economic potential. Asia is the fastest-growing region in the global e-commerce marketplace, with the largest share of the world’s business-to-consumer e-commerce market.This report introduces a new analytical framework to assess the level and quality of e-commerce development. The framework incorporates three key dimensions of e-commerce development: (i) economic factors and conditions, (ii) legal and institutional environment, and (iii) social acceptance and awareness. The multidimensional framework allows a systemic review of underlying conditions and factors characterizing e-commerce development to evaluate the current status, identify multifaceted development challenges, and suggest the way forward.

Автор: Gerard Prudhomme
Название: Software Services for e-Business
ISBN: 1773614509 ISBN-13(EAN): 9781773614502
Издательство: Mare Nostrum (Eurospan)
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Цена: 164470.00 T
Наличие на складе: Невозможна поставка.
Описание: Examines aspects of software services prevalent in e-business, including extensive information on various e-business solutions. Coverage includes the meaning of e-business software, M-commerce, communication media, description of various intangible region of e-business, procedure to use World Wide Web and advantages of e-business.

Автор: In Lee
Название: Encyclopedia of E-Commerce Development, Implementation, and Management
ISBN: 1466697873 ISBN-13(EAN): 9781466697874
Издательство: Mare Nostrum (Eurospan)
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Цена: 2115960.00 T
Наличие на складе: Невозможна поставка.
Описание: "This is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere, emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services"--

Автор: Alisha Ali, Andrew J. Frew
Название: Information and Communication Technologies for Sustainable Tourism
ISBN: 0415673178 ISBN-13(EAN): 9780415673174
Издательство: Taylor&Francis
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Цена: 153120.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sustainable development is a highly topical issue and is of critical importance to tourism as the environment is of utmost importance for the continued development and prosperity of the industry. There have been numerous texts written on sustainable tourism and the measures to mitigate and manage this but none which acknowledges Information and Communication Technologies (ICT) as a mechanism of doing so despite being an emerging area of research. ICT in this context refers to innovative tools which form an integrated system of software and networked equipment that facilitates data processing information sharing communication and the ability to search and select from an existing range of products and services for an organisation’s benefits. Despite the symbiotic relationship, which exists between ICT and sustainable tourism, there has been little research, which has considered how the use of such technology can be used to make sustainable tourism development a more workable reality. This opportune book is the first to provide a focus on the interrelationship of these two important topics demonstrating their synergies and providing insight into a new and innovative approach to managing sustainable tourism development. It considers the use of technology to reduce the negative impacts of tourism from both the demand and supply side perspectives. A critical review of a range of cutting edge technologies used by tourists and businesses to assess their usefulness in managing sustainable tourism development from the macro to the micro level is also discussed. It further integrates examples and practical applications to show how ICT can be an invaluable mechanism in the management of sustainable tourism development. This cutting-edge volume provides a wealth of information on an important yet neglected subject. This book will be invaluable reading for students, researchers, academics and members of the tourism industry looking for new and innovate ways of fostering a more sustainable tourism industry.

Автор: Meadows Andy
Название: ASP.NET MVC 4 Mobile App Development
ISBN: 1849687366 ISBN-13(EAN): 9781849687362
Издательство: Неизвестно
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Цена: 60070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.