Children in Hospitality and Tourism: Marketing and Managing Experiences, Hugues Seraphin, Luc Beal, Mustafeed Zaman, Gaitree Gowreesunkar
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Monica Brito, Alvaro Dias, Mafalda Patuleia Название: Managing, Marketing, and Maintaining Maritime and Coastal Tourism ISBN: 1799815226 ISBN-13(EAN): 9781799815228 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 201430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area.
Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.
Автор: Monica Brito, Alvaro Dias, Mafalda Patuleia Название: Managing, Marketing, and Maintaining Maritime and Coastal Tourism ISBN: 1799815234 ISBN-13(EAN): 9781799815235 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 166320.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Provides material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea.
Автор: Lee Seungwon Название: The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing and Evaluation ISBN: 1771880236 ISBN-13(EAN): 9781771880237 Издательство: Taylor&Francis Рейтинг: Цена: 101050.00 T Наличие на складе: Нет в наличии. Описание: Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important
Автор: Kenyon Alexandra, Robinson Peter, Musgrave James Название: Managing Hospitality Experiences ISBN: 1789242037 ISBN-13(EAN): 9781789242034 Издательство: Неизвестно Рейтинг: Цена: 47610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This new textbook provides a full and detailed insight into the ways in which experiences are designed and delivered. It covers management issues such as marketing, human resources, operations, quality management, facilities management, project management, and strategy, and is supported throughout by pedagogic features and case studies.
Название: Quality services and experiences in hospitality and tourism ISBN: 1787563847 ISBN-13(EAN): 9781787563841 Издательство: Emerald Рейтинг: Цена: 116530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers conceptual discourse, empirical evidence, application of existing and emerging theories, and implication of practical findings. It discusses the perspectives of both providers and recipients of quality services across a wide spectrum of hospitality and tourism sectors.
Название: Handbook of Marketing Research Methodologies for Hospitality and Tourism ISBN: 1138834874 ISBN-13(EAN): 9781138834873 Издательство: Taylor&Francis Рейтинг: Цена: 168430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease.Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms.Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more!Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.
Автор: Jelincic Daniela Angelina, Mansfeld Yoel Название: Creating And Managing Experiences In Cultural Tourism ISBN: 9813233672 ISBN-13(EAN): 9789813233676 Издательство: World Scientific Publishing Рейтинг: Цена: 132000.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
A key tool in creating a destination experience is the experience economy. This is even more true for cultural tourism experiences since culture's intrinsic values are inherently linked to experiences.
The book Creating and Managing Experiences in Cultural Tourism aims to provide theoretical and practical background on the experience economy applied in sustainable cultural tourism. This entails a wide range of subjects addressing cultural heritage, creative industries and contemporary culture. Theoretical approaches to experience creation are presented to offer the "rules" of designing the cultural tourism experiences. With inspirational and innovative examples, it provides an insight into the field of cultural tourism from prominent editors, authors and contributors in their respective fields.
Название: Hospitality Marketing & Consumer Be ISBN: 1771883782 ISBN-13(EAN): 9781771883788 Издательство: Taylor&Francis Рейтинг: Цена: 102080.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism.
Автор: D. Gursoy/M. Sotiriadis Название: The Handbook of Managing and Marketing Tourism Experiences ISBN: 1786352907 ISBN-13(EAN): 9781786352903 Издательство: Emerald Рейтинг: Цена: 246630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Автор: Kolb Bonita Название: Tourism Marketing for Cities and Towns ISBN: 1138685194 ISBN-13(EAN): 9781138685192 Издательство: Taylor&Francis Рейтинг: Цена: 64300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today's tech connected traveler.
In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole.
Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.
Автор: Morrison Название: Managing and Marketing Tourism Destinations ISBN: 1138897299 ISBN-13(EAN): 9781138897298 Издательство: Taylor&Francis Рейтинг: Цена: 56130.00 T Наличие на складе: Нет в наличии. Описание: Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. This book is the ideal guide to the subject for tourism, hospitality and events students and industry practitioners alike.
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