Emerging Business Models, The, Guan Chong, Jiang Zhiying, Ding Ding

Автор: Amann Edmund, Cantwell John
Название: Innovative Firms in Emerging Market Countries
ISBN: 0199689318 ISBN-13(EAN): 9780199689316
Издательство: Oxford Academ
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Цена: 47510.00 T
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Описание: Based on evidence from Asia and Latin America, this book explores the role of innovative firms in emerging markets, and their contributor to growth, development, and knowledge transfer.

Автор: Maria Rosaria Della Peruta
Название: Building Markets for Knowledge Resources: Emerging Pervasive Models of Innovation in Practice
ISBN: 1786357429 ISBN-13(EAN): 9781786357427
Издательство: Emerald
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Цена: 108400.00 T
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Описание: Peruta examines emerging pervasive models of innovation and how their nature, effects, and origins are characterized.

Автор: Romaniuk Jenni, Sharp Byron
Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
ISBN: 0195596269 ISBN-13(EAN): 9780195596267
Издательство: Oxford Academ
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Цена: 26390.00 T
Наличие на складе: Невозможна поставка.
Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.
Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.
This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.
If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

Автор: Guan Chong, Jiang Zhiying, Ding Ding
Название: Emerging Business Models, The
ISBN: 981120392X ISBN-13(EAN): 9789811203923
Издательство: World Scientific Publishing
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Цена: 84480.00 T
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Описание:

The Emerging Business Models describes current issues that the business leaders and professionals are facing, as well as developments in digitalization. This book consisting of 10 chapters introduces the new technology trends and challenges that businesses today face. The authors cover several increasingly important new areas such as the Fourth Industrial Revolution, Internet of Things (IoT), financial technology (FinTech), social media, platform strategy, analytics, artificial intelligence (AI) and many other forces of disruption and innovation that shape today's realities of the world.

These digital transformations are taking place at an exponential rate. The speed of innovations and breakthroughs is disrupting the traditional businesses. A better understanding of the changing environment in the new economy can enable business professionals and leaders to recognize realities, embrace changes, and create new opportunities -- locally and globally -- in this inevitable digital age.

Автор: Marco Ferretti; Adele Parmentola
Название: The Creation of Local Innovation Systems in Emerging Countries
ISBN: 331910439X ISBN-13(EAN): 9783319104393
Издательство: Springer
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Цена: 46570.00 T
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Описание: This book deals with the creation of local innovation systems (LIS) in emerging countries. Special attention is paid to the manner in which different leading actors implement their LIS development strategies. The book presents detailed case studies on different strategies used to implement LIS in Singapore, Dubai, Taiwan and Iran.

Автор: J. Haar; R. Ernst
Название: Innovation in Emerging Markets
ISBN: 1349693901 ISBN-13(EAN): 9781349693900
Издательство: Springer
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Цена: 37260.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Jerry Haar and Ricardo Ernst delve into the forces and drivers that shape innovation in emerging markets and present case studies, along with a summation of the key features and outlook for innovation over the next decade.

Автор: Rim Jallouli; Osmar R. Za?ane; Mohamed Anis Bach T
Название: Digital Economy. Emerging Technologies and Business Innovation
ISBN: 3319627368 ISBN-13(EAN): 9783319627366
Издательство: Springer
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Цена: 51230.00 T
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Описание: This book constitutes the refereed proceedings of the Second International Conference on Digital Economy, ICDEc 2017, held in Sidi Bou Said, Tunisia, in May 2017.

Автор: Loren Brandt, Thomas G. Rawski
Название: Policy, Regulation and Innovation in China`s Electricity and Telecom Industries
ISBN: 1108480993 ISBN-13(EAN): 9781108480994
Издательство: Cambridge Academ
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Цена: 93990.00 T
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Описание: A detailed account of China`s entry into advanced manufacturing. Focusing on electricity, telecoms and semiconductors, this book shows how institutional obstacles, conflicting objectives and Soviet-era legacies limit the impact of innovation efforts, resulting in a complex mosaic of success and failure in both technical and commercial dimensions.

Автор: Keun Lee
Название: The Art of Economic Catch-Up: Barriers, Detours and Leapfrogging in Innovation Systems
ISBN: 1108472877 ISBN-13(EAN): 9781108472876
Издательство: Cambridge Academ
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Цена: 79200.00 T
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Описание: Lee provides policy solutions for development challenges in non-technical terms, instead framing them with insightful and inventive allegories. The Art of Economic Catch-Up will appeal to anyone interested in innovation, `leapfrogging`, and economic development.

Автор: Keun Lee
Название: The Art of Economic Catch-Up: Barriers, Detours and Leapfrogging in Innovation Systems
ISBN: 1108460704 ISBN-13(EAN): 9781108460705
Издательство: Cambridge Academ
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Цена: 29570.00 T
Наличие на складе: Невозможна поставка.
Описание: Lee provides policy solutions for development challenges in non-technical terms, instead framing them with insightful and inventive allegories. The Art of Economic Catch-Up will appeal to anyone interested in innovation, `leapfrogging`, and economic development.

Автор: Martin Fransman
Название: Innovation Ecosystems: Increasing Competitiveness
ISBN: 110847246X ISBN-13(EAN): 9781108472463
Издательство: Cambridge Academ
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Цена: 104550.00 T
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Описание: Fransman explains how innovation happens and which factors can help or hinder, by treating innovation as a systemic phenomenon, or ecosystem of players and processes. It will appeal to economists, other social scientists, business people, policy makers, and anyone interested in innovation and entrepreneurship.

Автор: N. Raghavendra Rao
Название: Effective Open Innovation Strategies in Modern Business: Emerging Research and Opportunities
ISBN: 1522557210 ISBN-13(EAN): 9781522557210
Издательство: Mare Nostrum (Eurospan)
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Цена: 141370.00 T
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Описание: Globalization has created an increase in the number of business opportunities presented to enterprises. A competitive market places demands on businesses to think differently and follow new approaches to managing their business goals and remaining acceptable to suppliers and service providers.Effective Open Innovation Strategies in Modern Business: Emerging Research and Opportunities is a comprehensive resource that focuses on the importance of interdisciplinary concepts in open innovation projects. Using case illustrations, the book examines concepts such as virtual reality, knowledge harvesting, and business process reengineering in relation to open innovation initiatives. As a publication exploring the areas of management and information technology disciplines, this resource is useful for corporate executives, business managers, entrepreneurs, business professionals, and graduate-level students seeking current research on business innovation techniques and approaches.