Автор: Edgin MR Robert Название: 21st Century Communication for Insurance Agents: Grow Your Agency, Double Your Sales and Increase Your Retention Using the New Rules of Communication ISBN: 0991153626 ISBN-13(EAN): 9780991153626 Издательство: Неизвестно Цена: 19490.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The insurance industry has changed, consumers have changed, the competition has changed, communication has changed...BUT MOST INSURANCE AGENTS HAVE NOT With mass marketing and over $1 BILLION dollars spent on advertising last year alone by a few of the biggest players in the insurance industry, there's not a day that goes by that your clients and prospects aren't bombarded with messages from your competitors. Unfortunately, most of those messages focus on "cheap insurance", "saving money" or depict the agent as "outdated and useless." Consumers are being taught that the only difference between insurance providers is PRICE and the entire industry is being commoditized by direct writers trying to push the retail agency force into extinction Retail agents want to know how they can compete with the giants of advertising and mass marketing to keep their clients and grow their agencies. The unfortunate answer is that you simply can NOT compete in the price wars and mass marketing being done by the big industry advertisers. IF YOU TRY, YOU WILL LOSE However, you CAN beat them by communicating with your clients and prospects in ways that the big companies cannot. You CAN use the new rules of communication and new methods to reach your clients and prospects that will set you apart as THE go-to insurance advisor in your area. Agents need to break away from the price wars and commoditization and start creating experiences and relationships with their clients that are impossible to replace. You're in a fight for your agency's life. Whether you realize it or not, change in the insurance industry is going to continue at a rapid pace over the coming years. The big discounters will continue to increase their advertising and banks and other large corporations will join in to try and make the retail agent as irrelevant as possible. Consumers will rely more on the internet and social media for their research and communication with insurance companies and agents. Only the strongest agents who find new ways to communicate their value and set themselves apart will survive. You can do more than just survive, you can thrive in the coming years by becoming a 21st Century agent and using 21st Century Communication tools with your clients and prospects. You can be known in your community as an insurance expert and a trusted advisor that people seek out and want to do business with. You can learn: 1. The 3 jobs of a 21st Century agent that are vital to your success 2. Strategic ways to bring new sales to your door without having to chase them 3. How to keep clients married to your agency for life 4. How to create top of mind awareness with clients and prospects 5. The seven questions that every prospect wants to know before choosing an agent 6. How to overcome price as an objection to doing business with you 7. The 6 new rules of communication and how to use them with clients and prospects 8. 7 tools of 21st Century Communication 9. The best way to use social media with clients and prospects 10. How to set up online and social media tools and manage them in a few minutes 11. How to make old-school communication techniques new and relevant again 12. The secret to getting clients to consistently refer prospects to your agency 13. How to attract client cross-sales instead of constantly having to chase them 14. The importance of touching your clients 24 times per year and how to do it 15. The importance of a communication calendar and the formula that makes it easy 16. How to create "social influence" 17. Two easy formulas for writing communication pieces that clients want to read 18. The two most important things to concentrate your time, effort and energy on No one is going to make you grow, make you improve or make you keep up with the consumers and the insurance industry. But if you don't, it's just a matter of time before you get left behind.
Автор: Hokyu Hwang, Jeannette A. Colyvas, Gili S. Drori Название: Agents, Actors, Actorhood: Institutional Perspectives on the Nature of Agency, Action, and Authority ISBN: 1787560813 ISBN-13(EAN): 9781787560819 Издательство: Emerald Рейтинг: Цена: 117890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: National governments are increasingly sharing the stage with many other forms of empowered social actors and authoritative players. Worldwide, alongside governmental bureaucracies, we witness the proliferation of non-for-profit and voluntary associations, business organizations and corporations, civic action committees and political parties, as well as celebrities and cultural icons. Importantly, whether they are individual- and collective social actors, these various actors are bestowed with the legitimate authority to speak their mind, act on their agenda, and influence the course of social progress. How might we conceptualize the role of such empowered social actors? This compilation of research and commentary gathers a range of institutional perspectives investigating what the devolution of state power and the so-called democratization of social action means for the nature of authority and how the multiplicity and variety of social actors impacts societies worldwide, extending from focus on agents to actors to actorhood.
Автор: Eric Dodson-Robinson Название: Revenge, Agency, and Identity from European Drama to Asian Film: Agents of Vengeance ISBN: 900440127X ISBN-13(EAN): 9789004401273 Издательство: Brill Цена: 146110.00 T Наличие на складе: Невозможна поставка. Описание: Eric Dodson-Robinson's Revenge, Agency, and Identity from European Drama to Asian Film challenges critical readings of drama, film, and literature that downplay agency. From Attic tragedy, through Seneca and Shakespeare, and into Japanese and Korean film, the book pursues the agent of vengeance in her fury to reconstruct an identity shattered by trauma. Tragic revenge is an imaginary theater only partly encompassed by disciplines, institutions, and discourses. In this theater, violence becomes contagious and potentially transformative as performance gives birth to the agent of vengeance: a complex, emergent agent who is more than the sum of the actors, auteur, tradition, and audience, all of whom infiltrate, and strive to control, her will. The agent of vengeance, determined to outdo past exemplars, exacts traumatic excess, not equivalence.
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