Recommendation Engines 9780262539074

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Автор: Schrage, Michael (Михаэль Шраге)
Название: Recommendation Engines
Перевод названия: Михаэль Шраге: Двигатели рекомендаций
ISBN: 9780262539074
Издательство: MIT Press
Классификация:

Технологии производства: общие вопросы

ISBN-10: 0262539071
Обложка/Формат: Trade Paperback
Страницы: 264
Вес: 0.29 кг.
Дата издания: 01.09.2020
Язык: English
Размер: 132 x 179 x 22
Читательская аудитория: General (us: trade)
Основная тема: Other Non Fiction
Рейтинг:
Поставляется из: США
Описание: How companies like Amazon and Netflix know what you might also like the history, technology, business, and social impact of online recommendation engines.

Increasingly, our technologies are giving us better, faster, smarter, and more personal advice than our own families and best friends. Amazon already knows what kind of books and household goods you like and is more than eager to recommend more; YouTube and TikTok always have another video lined up to show you; Netflix has crunched the numbers of your viewing habits to suggest whole genres that you would enjoy. In this volume in the MIT Presss Essential Knowledge series, innovation expert Michael Schrage explains the origins, technologies, business applications, and increasing societal impact of recommendation engines, the systems that allow companies worldwide to know what products, services, and experiences you might also like.

Schrage offers a history of recommendation that reaches back to antiquitys oracles and astrologers; recounts the academic origins and commercial evolution of recommendation engines; explains how these systems work, discussing key mathematical insights, including the impact of machine learning and deep learning algorithms; and highlights user experience design challenges. He offers brief but incisive case studies of the digital music service Spotify; ByteDance, the owner of TikTok; and the online personal stylist Stitch Fix. Finally, Schrage considers the future of technological recommenders: Will they leave us disappointed and dependent--or will they help us discover the world and ourselves in novel and serendipitous ways?

Recommendation Engines, Schrage, Michael