Автор: Sarma, Sanjay,Yoquinto, Luke Название: Grasp ISBN: 1472139119 ISBN-13(EAN): 9781472139115 Издательство: Little Brown Рейтинг: Цена: 15170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the spirit of Thinking, Fast and Slow, a groundbreaking look at the science of learning -how it`s transforming education and how we can use it to discover our true potential, as individuals and across society by a renowned MIT professor.
Автор: By Nilendu Sarma Название: Skin ISBN: 9386322277 ISBN-13(EAN): 9789386322272 Издательство: JayPee Brothers India Рейтинг: Цена: 137110.00 T Наличие на складе: Нет в наличии. Описание: This anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Taking account of highly contextualized cultural settings and social histories, the chapters present scholarly interpretations of microcelebrity as it has proliferated and diverged in global social media networks.
Kattamuri Sarma's Predictive Modeling with SAS Enterprise Miner: Practical Solutions for Business Applications, Third Edition, will show you how to develop and test predictive models quickly using SAS Enterprise Miner. Using realistic data, the book explains complex methods in a simple and practical way to readers from different backgrounds and industries. Incorporating the latest version of Enterprise Miner, this third edition also expands the section on time series.
Written for business analysts, data scientists, statisticians, students, predictive modelers, and data miners, this comprehensive text provides examples that will strengthen your understanding of the essential concepts and methods of predictive modeling. Topics covered include logistic regression, regression, decision trees, neural networks, variable clustering, observation clustering, data imputation, binning, data exploration, variable selection, variable transformation, and much more, including analysis of textual data.
Develop predictive models quickly, learn how to test numerous models and compare the results, gain an in-depth understanding of predictive models and multivariate methods, and discover how to do in-depth analysis. Do it all with Predictive Modeling with SAS Enterprise Miner
Автор: Sarma Sarmistha, Singh Sukhvinder Название: Cases on Branding Strategies and Product Development: Successes and Pitfalls ISBN: 1466673931 ISBN-13(EAN): 9781466673939 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 189420.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace.Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
Автор: Sarma Sarmistha Название: Global Observations of the Influence of Culture on Consumer Buying Behavior ISBN: 1522527273 ISBN-13(EAN): 9781522527275 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 219910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.
Автор: Sarma, Sanjay Название: Grasp ISBN: 0385541821 ISBN-13(EAN): 9780385541824 Издательство: Random House (USA) Рейтинг: Цена: 17750.00 T Наличие на складе: Нет в наличии. Описание: In the spirit of Thinking, Fast and Slow, a groundbreaking look at the science of how we learn--and how we can use it to discover our true potential, as individuals and across society As the vice president for Open Learning at MIT, Sanjay Sarma has a daunting job description: to bring the MIT experience to the wider world. But if you're going to undertake such an ambitious project, it behooves you first to ask: How exactly does learning work? What conditions are most conducive? Are our traditional classroom methods--lecture, homework, test, repeat--actually effective? And if not, what techniques are? Grasp takes readers across multiple frontiers, from fundamental neuroscience to cognitive psychology and beyond, as it considers the future of learning. It introduces scientists who study forgetting, exposing it not as a simple failure of memory but a critical weapon in our learning arsenal. It examines the role curiosity plays in promoting a state that brain researchers call "readiness to learn" (and its dark twin, "unreadiness to learn"). And it reveals how such ideas are being put into practice: at MIT (both on campus and online); at bold new programs like Ad Astra, located on the SpaceX campus; and at a law school that began teaching innovative study techniques and saw its bar-passage rate rocket to the top of its state. Along the way, Sarma debunks long-held views such as the noxious idea of "learning styles," while equipping readers with a set of practical tools for absorbing and retaining information across a lifetime of learning. He presents a vision for learning that's more inclusive and democratic--revealing a world bursting with powerful learners, just waiting for the chance they deserve. Drawing from the author's experience as an educator and the work of researchers and educational innovators at MIT and beyond, Grasp offers scientific and practical insight, promising not just to inform and entertain readers, but to open their minds.
Автор: Sarma, Sanjay,Yoquinto, Luke Название: Grasp ISBN: 1472139135 ISBN-13(EAN): 9781472139139 Издательство: Little Brown Рейтинг: Цена: 11120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the spirit of Thinking, Fast and Slow, a groundbreaking look at the science of learning -how it`s transforming education and how we can use it to discover our true potential, as individuals and across society by a renowned MIT professor.
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