Nudging in Management Accounting, Susanne Rauscher; Annika Zielke

Автор: Abdukadirov Sherzod
Название: Nudge Theory in Action
ISBN: 3319313185 ISBN-13(EAN): 9783319313184
Издательство: Springer
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Цена: 27940.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This collection challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and technology. Groundbreaking and practical, it considers the existing political incentives and regulatory institutions that shape the environment in which behavioral policy-making occurs, as well as alternatives to government nudges already provided by the market. The contributions discuss the use of regulations and technology to help consumers overcome their behavioral biases and make better choices, considering the ethical questions of government and market nudges and the uncertainty inherent in designing effective nudges. Four case studies - on weight loss, energy efficiency, consumer finance, and health care - put the discussion of the efficiency of nudges into concrete, recognizable terms. A must-read for researchers studying the public policy applications of behavioral economics, this book will also appeal to practicing lawmakers and regulators.

Автор: Ralph L. Keeney
Название: Give Yourself a Nudge: Helping Smart People Make Smarter Personal and Business Decisions
ISBN: 1108715621 ISBN-13(EAN): 9781108715621
Издательство: Cambridge Academ
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Цена: 20050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Decision-making is the best way to actively improve anything in your personal and professional life, or in any business or organization. This book presents and illustrates several fundamental ideas and offers procedures that nudge you to improve your decision-making skills and guide you to make smarter decisions.