Emerging Champions in the Digital Economy, Xiaoming Zhu

Автор: Malecki
Название: The Digital Economy
ISBN: 0415396956 ISBN-13(EAN): 9780415396950
Издательство: Taylor&Francis
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Цена: 193950.00 T
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Описание: This book provides an up-to-date account of the technologies, organizations and dynamics which constitute the digital economy, and assesses the impacts they have on regions and communities.

Автор: Ionica Oncioiu
Название: Driving Innovation and Business Success in the Digital Economy
ISBN: 1522517790 ISBN-13(EAN): 9781522517795
Издательство: Mare Nostrum (Eurospan)
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Цена: 194040.00 T
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Описание: Presents the latest research on the impact of digital computing and emerging technological innovations in the realm of business success. Featuring extensive coverage across a range of relevant perspectives and topics, such as IT outsourcing, sustainable development and online advertising, this publication is designed for researchers, professionals and students.

Автор: B?rje Johansson; Charlie Karlsson; Roger Stough
Название: The Emerging Digital Economy
ISBN: 3642070841 ISBN-13(EAN): 9783642070846
Издательство: Springer
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Цена: 163040.00 T
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Описание: This book provides a balanced, empirically-based view of the "Digital Economy," and explores its regional and geographical import in areas where the Digital Economy meets more traditional patterns. The book also examines the policy implications of the rising Digital Economy.

Автор: Rim Jallouli; Osmar R. Za?ane; Mohamed Anis Bach T
Название: Digital Economy. Emerging Technologies and Business Innovation
ISBN: 3319627368 ISBN-13(EAN): 9783319627366
Издательство: Springer
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Цена: 51230.00 T
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Описание: This book constitutes the refereed proceedings of the Second International Conference on Digital Economy, ICDEc 2017, held in Sidi Bou Said, Tunisia, in May 2017.

Автор: Bach Tobji
Название: Digital Economy. Emerging Technologies and Business Innovation
ISBN: 3319977482 ISBN-13(EAN): 9783319977485
Издательство: Springer
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Цена: 60550.00 T
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Описание: This book constitutes the refereed proceedings of the Third International Conference on Digital Economy, ICDEc 2018, held in Brest, France in May 2018.

Автор: Sergey Yablonsky
Название: Multi-Sided Platforms (MSPs) and Sharing Strategies in the Digital Economy: Emerging Research and Opportunities
ISBN: 1522554572 ISBN-13(EAN): 9781522554578
Издательство: Mare Nostrum (Eurospan)
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Цена: 160770.00 T
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Описание: Rapid technological advancements have the ability to positively or negatively impact corporate growth and success. Professional leaders and decision makers must consider such advancements when designing and implementing new policies in preparation for the sustainable future of the business environment.Multi-Sided Platforms (MSPs) and Sharing Strategies in the Digital Economy: Emerging Research and Opportunities is a critical scholarly resource that examines platform strategies and business models with a focus on multi-sided platform business models. Featuring coverage on a broad range of topics, such as digital collaboration, business ecosystem, and platform value chain, this book is an ideal resource for managers, researchers, academics, practitioners, and students interested in recent trends in business models in the digital age.

Автор: Rim Jallouli; Mohamed Anis Bach Tobji; Deny B?lisl
Название: Digital Economy. Emerging Technologies and Business Innovation
ISBN: 3030308731 ISBN-13(EAN): 9783030308735
Издательство: Springer
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Цена: 68930.00 T
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Описание: This book constitutes the refereed proceedings of the 4th International Conference on Digital Economy, ICDEc 2019, held in Beirut, Lebanon, in April 2019. The conference was founded in 2016 to discuss innovative research and projects related to the support role of Information System Technologies in the digital transformation process, business innovation and e-commerce. The 31 papers presented in this volume were carefully reviewed and selected from 89 submissions. The theme of ICDEc 2019 was “Digital Economy: Emerging Technologies and Business Innovation”. The papers were organized in topical sections named: digital transformation; e-finance; social media communication; intelligent systems; e-commerce and business analytics; e-learning and cloud education; e-commerce and digital economy; data science; digital marketing; and digital business model.

Автор: Ulrich Witt, Andreas Chai
Название: Understanding Economic Change: Advances in Evolutionary Economics
ISBN: 1107136202 ISBN-13(EAN): 9781107136205
Издательство: Cambridge Academ
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Цена: 121440.00 T
Наличие на складе: Невозможна поставка.
Описание: Leading evolutionary economists explain how thinking in evolutionary terms can enhance our understanding of economic and social change. Highlighting recent advances in the field, this book shows how the evolutionary approach is increasingly expanding into ever more domains of economics.

Автор: Romaniuk Jenni, Sharp Byron
Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
ISBN: 0195596269 ISBN-13(EAN): 9780195596267
Издательство: Oxford Academ
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Цена: 26390.00 T
Наличие на складе: Невозможна поставка.
Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.
Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.
This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.
If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

Автор: Ng
Название: Creating New Markets in the Digital Economy
ISBN: 1107627427 ISBN-13(EAN): 9781107627420
Издательство: Cambridge Academ
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Цена: 36960.00 T
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Описание: Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.

Автор: Shaw
Название: ECommerce and the Digital Economy
ISBN: 1138681318 ISBN-13(EAN): 9781138681316
Издательство: Taylor&Francis
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Цена: 57150.00 T
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Описание: Divided into four parts, this book offers a state-of-the-art survey of information systems research on electronic commerce. It provides the framework for understanding the business trends, emerging opportunities, and barriers to overcome in the rapid developments taking place in electronic business and the digital economy.

Автор: Ng
Название: Creating New Markets in the Digital Economy
ISBN: 1107049350 ISBN-13(EAN): 9781107049352
Издательство: Cambridge Academ
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Цена: 93990.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.