Competitiveness in Emerging Markets, Datis Khajeheian; Mike Friedrichsen; Wilfried M?di

Автор: Martin Fransman
Название: Innovation Ecosystems: Increasing Competitiveness
ISBN: 110847246X ISBN-13(EAN): 9781108472463
Издательство: Cambridge Academ
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Цена: 104550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Fransman explains how innovation happens and which factors can help or hinder, by treating innovation as a systemic phenomenon, or ecosystem of players and processes. It will appeal to economists, other social scientists, business people, policy makers, and anyone interested in innovation and entrepreneurship.

Автор: Khajeheian
Название: Competitiveness in Emerging Markets
ISBN: 3319717219 ISBN-13(EAN): 9783319717210
Издательство: Springer
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Цена: 186330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of theoretical developments, insights and research methods used to uncover the unexplored aspects of competitiveness in emerging markets in an age characterized by disruptive technologies.

Автор: Romaniuk Jenni, Sharp Byron
Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
ISBN: 0195596269 ISBN-13(EAN): 9780195596267
Издательство: Oxford Academ
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Цена: 26390.00 T
Наличие на складе: Невозможна поставка.
Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.
Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.
This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.
If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

Автор: Takahiro Fujimoto
Название: Industrial Competitiveness and Design Evolution
ISBN: 4431551441 ISBN-13(EAN): 9784431551447
Издательство: Springer
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Цена: 107130.00 T
Наличие на складе: Невозможна поставка.
Описание: This book integrates the concept of design into the existing framework of industrial performance, international trade and comparative advantage in trade and industrial phenomena, which increasingly have been affected by design characteristics of tradable goods.

Автор: Pehrsson
Название: Strategy in Emerging Markets
ISBN: 0415868262 ISBN-13(EAN): 9780415868266
Издательство: Taylor&Francis
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Цена: 51030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Markets previously unreachable for companies other than monopolies or other protected firms are now frequently open to new entrants. This book focuses on strategy in emerging markets, in particular establishments in liberalized European markets.

Автор: Dunning
Название: Multinationals, Technology & Competitiveness (RLE International Business)
ISBN: 0415751993 ISBN-13(EAN): 9780415751995
Издательство: Taylor&Francis
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Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores some aspects of the interface between technology, competitiveness and the role of multinational enterprises in the world economy. This group of essays stresses the role of asset creation and usage, rather than reliance on natural factor endowments as a basis for national competitiveness and examines the role of multinational enterprises as vehicles for technological transfer, and the efficient co-ordination of economic activity across national boundaries.