Planning and Managing Public Relations Campaigns: A Strategic Approach, Gregory Anne

Автор: Gregory Anne
Название: Planning and Managing Public Relations Campaigns
ISBN: 0749451084 ISBN-13(EAN): 9780749451080
Издательство: Неизвестно
Цена: 32140 T
Наличие на складе: Невозможна поставка.
Описание: Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes.Endorsed by the Institute of Public Relations.

Автор: Gregory Anne
Название: Planning and Managing Public Relations Campaigns: A Strategic Approach
ISBN: 1789663237 ISBN-13(EAN): 9781789663235
Издательство: Неизвестно
Цена: 156330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.