In this book, Vieira and Almeida have leveraged their extensive knowledge bases and their experiences to comprehensively address the challenges faced by entrepreneurs and executives when they introduce an idea to market in today's digital world. While focused on the world of start-ups, this book provides executives in all contexts an in-depth look into the complexities underlying the rapidly changing world of marketing and business in which we live. Vieira and Almeida bring all this to life in a compelling manner by using real-world examples to illustrate the issues and to highlight the solutions.
Prof Das Narayandas,
Edsel Bryant Ford Professor of Business Administration
Senior Associate Dean, External Relations
Senior Associate Dean, Harvard Business Publishing
HARVARD - BUSINESS - SCHOOL
This book is for anyone who wants to understand the increased complexities of marketing. It is specifically useful for the start-up entrepreneur and for millennials who would like their ideas to translate into successful organisations. The book creates awareness of the issues involved in the domain of marketing in our times. It tries to enable its readers to address these aspects as they develop their own solutions. Readers should be able to apply the ideas introduced in this book to their specific situations and to navigate their own roads to success with the help of this book.
Автор: Walter Brian Название: Allegories of the Everyday ISBN: 063980912X ISBN-13(EAN): 9780639809120 Издательство: Неизвестно Рейтинг: Цена: 26910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
"Allegories of the Everyday illuminates new ground: even as death looms, Brian Walter is more lucid, richly rhythmical, wide-ranging, compassionate and (in his own phrase) "relentlessly aware" than ever." - Dan Wylie
Brian Walter holds a doctorate from Rhodes University and taught literature at the University of Fort Hare for 19 years. He later worked in educational and community development projects in the Eastern Cape and currently mentors the Helenvale Poets and is an active member of the Ecca Poets group. Walter has published several collections of poetry, including Baakens (Lovedale Press, 2000) and Otherwise and Other Poems (Echoing Green Press, 2014). His debut collection, Tracks (Lovedale Press, 1999), was the recipient of the 2000 Ingrid Jonker Prize. He was also awarded the 1999 Thomas Pringle Award for poetry published in journals. His other books include Groundwork: An Introduction to Reading and Writing about Poetry (Macmillan, 1997).
Автор: Jared Klein, Brian Joseph, Matthias Fritz Название: Handbook of Comparative and Historical Indo-European Linguistics ISBN: 3112146646 ISBN-13(EAN): 9783112146644 Издательство: Walter de Gruyter Цена: 680590.00 T Наличие на складе: Невозможна поставка.
Автор: Brian Galvin, Prudence W. Dalrymple Название: Understanding Health Literacy: An Information Science Perspective ISBN: 3110362651 ISBN-13(EAN): 9783110362657 Издательство: Walter de Gruyter Цена: 173490.00 T Наличие на складе: Невозможна поставка. Описание: As the focus and methods of health education shift, our definition of health literacy changes; however it remains an important aspect of health education overall. On the one hand a minimum level of health literacy is required in order for education aspects of health promotion to succeed. On the other hand it can also be seen as a positive outcome of health promotion activities.
Автор: Annegret F. Hannawa, Brian H. Spitzberg Название: Communication Competence ISBN: 311031746X ISBN-13(EAN): 9783110317466 Издательство: Walter de Gruyter Цена: 370670.00 T Наличие на складе: Невозможна поставка. Описание: Competence in communicating is vital to health, relationships, and all collective human endeavors. This volume brings together international scholars to examine the various facets of communication competence, including its history as an organizing concept, its essential components, and its application in interpersonal, group, institutional, and societal contexts.
Автор: Brian A. Brown, Marian H. Feldman Название: Critical Approaches to Ancient Near Eastern Art ISBN: 1614510296 ISBN-13(EAN): 9781614510291 Издательство: Walter de Gruyter Рейтинг: Цена: 161100.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume assembles more than 30 articles focusing on the visual, material, and environmental arts of the Ancient Near East. Specific case studies range temporally from the fourth millennium up to the Hellenistic period and geographically from Iran to the eastern Mediterranean. Contributions apply innovative theoretical and methodological approaches to archaeological evidence and critically examine the historiography of the discipline itself. Not intended to be comprehensive, the volume instead captures a cross-section of the field of Ancient Near Eastern art history as its stands in the second decade of the twenty-first century. The volume will be of value to scholars working in the Ancient Near East as well as others interested in newer art historical and anthropological approaches to visual culture.
Автор: Annegret F. Hannawa, Brian H. Spitzberg Название: Communication Competence ISBN: 3110317052 ISBN-13(EAN): 9783110317053 Издательство: Walter de Gruyter Цена: 228040.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Almost everything that matters to humans is derived from and through communication. Just because people communicate every day, however, does not mean that they are communicating competently. In fact, evidence indicates that there is a substantial need for better interpersonal skills among a significant proportion of the populace. Furthermore, "dark side" experiences in everyday life abound, and features of modern society pose new challenges that make the concept of communication competence increasingly complex. The Handbook of Communication Competence brings together scholars from across the globe to examine these various facets of communication competence, including its history, its essential components, and its applications in interpersonal, group, institutional, and societal contexts. The book provides a state-of-the-art review for scholars and graduate students, as well as practitioners in counseling, developmental, health care, educational, intercultural, and human resource management contexts, illustrating that communication competence is vital to health, relationships, and all collective human endeavors.
Автор: Brian J. Arnold Название: Justification in the Second Century ISBN: 3110476770 ISBN-13(EAN): 9783110476774 Издательство: Walter de Gruyter Рейтинг: Цена: 123910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book seeks to answer the following question: how did the doctrine of justification fare one hundred years after Paul's death (c. AD 165)? This book argues that Paul's view of justification by faith is present in the second century, a thesis that particularly challenges T. F. Torrance's long-held notion that the Apostolic Fathers abandoned this doctrine (The Doctrine of Grace in the Apostolic Fathers, 1948). In the wake of Torrance's work there has been a general consensus that the early fathers advocated works righteousness in opposition to Paul's belief that an individual is justified before God by faith alone, but second-century writings do not support this claim. Each author examined--Clement of Rome, Ignatius of Antioch, Epistle to Diognetus, Odes of Solomon, and Justin Martyr--contends that faith is the only necessary prerequisite for justification, even if they do indicate the importance of virtuous living.
This is the first major study on the doctrine of justification in the second century, thus filling a large lacuna in scholarship. With the copious amounts of research being conducted on justification, it is alarming that no work has been done on how the first interpreters of Paul received one of his trademark doctrines. It is assumed, wrongly, that the fathers were either uninterested in the doctrine or that they misunderstood the Apostle. Neither of these is the case. This book is timely in that it enters the fray of the justification debate from a neglected vantage point.
Автор: Arne Gr?n, Ren? Rosfort, K. Brian S?derquist Название: Kierkegaard`s Existential Approach ISBN: 3110478668 ISBN-13(EAN): 9783110478662 Издательство: Walter de Gruyter Рейтинг: Цена: 123910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Since the Kierkegaard Studies Monograph Series (KSMS) was first published in 1997, it has served as the authoritative book series in the field. Starting from 2011 the Kierkegaard Studies Monograph Series will intensify the peer-review process with a new editorial and advisory board. KSMS is published on behalf of the Soren Kierkegaard Research Centre at the University of Copenhagen. KSMS publishes outstanding monographs in all fields of Kierkegaard research. This includes Ph.D. dissertations, Habilitation theses, conference proceedings and single author works by senior scholars. The goal of KSMS is to advance Kierkegaard studies by encouraging top-level scholarship in the field. The editorial and advisory boards are deeply committed to creating a genuinely international forum for publication which integrates the many different traditions of Kierkegaard studies and brings them into a constructive and fruitful dialogue. To this end the series publishes monographs in English and German. Potential authors should consult the Submission guidelines. All submissions will be blindly refereed by established scholars in the field. Only high-quality manuscripts will be accepted for publication. Potential authors should be prepared to make changes to their texts based on the comments received by the referees.
Автор: Brian Joseph, Iliyana Krapova Название: Balkan Syntax and (Universal) Principles of Grammar ISBN: 3110375834 ISBN-13(EAN): 9783110375831 Издательство: Walter de Gruyter Рейтинг: Цена: 0.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
TRENDS IN LINGUISTICS is a series of books that open new perspectives in our understanding of language. The series publishes state-of-the-art work on core areas of linguistics across theoretical frameworks as well as studies that provide new insights by building bridges to neighbouring fields such as neuroscience and cognitive science.
TRENDS IN LINGUISTICS considers itself a forum for cutting-edge research based on solid empirical data on language in its various manifestations, including sign languages. It regards linguistic variation in its synchronic and diachronic dimensions as well as in its social contexts as important sources of insight for a better understanding of the design of linguistic systems and the ecology and evolution of language.
TRENDS IN LINGUISTICS publishes monographs and outstanding dissertations as well as edited volumes, which provide the opportunity to address controversial topics from different empirical and theoretical viewpoints. High quality standards are ensured through anonymous reviewing.
Автор: Wood MR Brian Walter Название: More Ramblings of a Rustic Copper ISBN: 095702021X ISBN-13(EAN): 9780957020214 Издательство: Неизвестно Цена: 14930.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Wood MR Brian Walter Название: The Ramblings of a Rustic Copper ISBN: 0957020236 ISBN-13(EAN): 9780957020238 Издательство: Неизвестно Цена: 14930.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
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