In this book, Vieira and Almeida have leveraged their extensive knowledge bases and their experiences to comprehensively address the challenges faced by entrepreneurs and executives when they introduce an idea to market in today's digital world. While focused on the world of start-ups, this book provides executives in all contexts an in-depth look into the complexities underlying the rapidly changing world of marketing and business in which we live. Vieira and Almeida bring all this to life in a compelling manner by using real-world examples to illustrate the issues and to highlight the solutions.
Prof Das Narayandas,
Edsel Bryant Ford Professor of Business Administration
Senior Associate Dean, External Relations
Senior Associate Dean, Harvard Business Publishing
HARVARD - BUSINESS - SCHOOL
This book is for anyone who wants to understand the increased complexities of marketing. It is specifically useful for the start-up entrepreneur and for millennials who would like their ideas to translate into successful organisations. The book creates awareness of the issues involved in the domain of marketing in our times. It tries to enable its readers to address these aspects as they develop their own solutions. Readers should be able to apply the ideas introduced in this book to their specific situations and to navigate their own roads to success with the help of this book.
Автор: Arne Gr?n, Ren? Rosfort, K. Brian S?derquist Название: Kierkegaard`s Existential Approach ISBN: 3110478668 ISBN-13(EAN): 9783110478662 Издательство: Walter de Gruyter Рейтинг: Цена: 123910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Since the Kierkegaard Studies Monograph Series (KSMS) was first published in 1997, it has served as the authoritative book series in the field. Starting from 2011 the Kierkegaard Studies Monograph Series will intensify the peer-review process with a new editorial and advisory board. KSMS is published on behalf of the Soren Kierkegaard Research Centre at the University of Copenhagen. KSMS publishes outstanding monographs in all fields of Kierkegaard research. This includes Ph.D. dissertations, Habilitation theses, conference proceedings and single author works by senior scholars. The goal of KSMS is to advance Kierkegaard studies by encouraging top-level scholarship in the field. The editorial and advisory boards are deeply committed to creating a genuinely international forum for publication which integrates the many different traditions of Kierkegaard studies and brings them into a constructive and fruitful dialogue. To this end the series publishes monographs in English and German. Potential authors should consult the Submission guidelines. All submissions will be blindly refereed by established scholars in the field. Only high-quality manuscripts will be accepted for publication. Potential authors should be prepared to make changes to their texts based on the comments received by the referees.
Автор: Brian Joseph, Iliyana Krapova Название: Balkan Syntax and (Universal) Principles of Grammar ISBN: 3110375834 ISBN-13(EAN): 9783110375831 Издательство: Walter de Gruyter Рейтинг: Цена: 0.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
TRENDS IN LINGUISTICS is a series of books that open new perspectives in our understanding of language. The series publishes state-of-the-art work on core areas of linguistics across theoretical frameworks as well as studies that provide new insights by building bridges to neighbouring fields such as neuroscience and cognitive science.
TRENDS IN LINGUISTICS considers itself a forum for cutting-edge research based on solid empirical data on language in its various manifestations, including sign languages. It regards linguistic variation in its synchronic and diachronic dimensions as well as in its social contexts as important sources of insight for a better understanding of the design of linguistic systems and the ecology and evolution of language.
TRENDS IN LINGUISTICS publishes monographs and outstanding dissertations as well as edited volumes, which provide the opportunity to address controversial topics from different empirical and theoretical viewpoints. High quality standards are ensured through anonymous reviewing.
Автор: Wood MR Brian Walter Название: More Ramblings of a Rustic Copper ISBN: 095702021X ISBN-13(EAN): 9780957020214 Издательство: Неизвестно Цена: 14930.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Wood MR Brian Walter Название: The Ramblings of a Rustic Copper ISBN: 0957020236 ISBN-13(EAN): 9780957020238 Издательство: Неизвестно Цена: 14930.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Brian A. Brown, Marian H. Feldman Название: Critical Approaches to Ancient Near Eastern Art ISBN: 1501513206 ISBN-13(EAN): 9781501513206 Издательство: Walter de Gruyter Рейтинг: Цена: 49530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume assembles more than 30 articles focusing on the visual, material, and environmental arts of the Ancient Near East. Specific case studies range temporally from the fourth millennium up to the Hellenistic period and geographically from Iran to the eastern Mediterranean. Contributions apply innovative theoretical and methodological approaches to archaeological evidence and critically examine the historiography of the discipline itself. Not intended to be comprehensive, the volume instead captures a cross-section of the field of Ancient Near Eastern art history as its stands in the second decade of the twenty-first century. The volume will be of value to scholars working in the Ancient Near East as well as others interested in newer art historical and anthropological approaches to visual culture.
Автор: Brian Kemple Название: The Intersection of Semiotics and Phenomenology: Peirce and Heidegger in Dialogue ISBN: 1501514334 ISBN-13(EAN): 9781501514333 Издательство: Walter de Gruyter Цена: 123910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Many contemporary explanations of conscious human experience, relying either upon neuroscience or appealing to a spiritual soul, fail to provide a complete and coherent theory. These explanations, the author argues, fall short because the underlying explanatory constituent for all experience are not entities, such as the brain or a spiritual soul, but rather relation and the unique way in which human beings form relations. This alternative frontier is developed through examining the phenomenological method of Martin Heidegger and the semiotic theory of Charles S. Peirce. While both of these thinkers independently provide great insight into the difficulty of accounting for human experience, this volume brings these insights into a new complementary synthesis. This synthesis opens new doors for understanding all aspects of conscious human experience, not just those that can be quantified, and without appealing to a mysterious spiritual principle.
Автор: Jonathan A. Batten, Shaen Corbet, Brian M. Lucey Название: Cryptocurrency and Blockchain Technology ISBN: 3110659433 ISBN-13(EAN): 9783110659436 Издательство: Walter de Gruyter Рейтинг: Цена: 96690.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This handbook will provide a comprehensive treatment of the gamut of issues and challenges that exist through the development of both cryptocurrencies and blockchain technology. This will not be confined to simply the investment potential within these new technological areas. We will examine the challenges in the regulatory, legal, taxation, accounting, modelling, ethical, macroeconomic impact and internationalization issues. This handbook will serve as a mechanism to disseminate research at the forefront of this developing field for those in the areas of economics, law, accounting, taxation and portfolio management. Research on cryptocurrencies and blockchain technology has identified issues such as pricing abnormalities and bubble-like behavior indicating that these new assets are highly speculative in nature, a growing number of legal abnormalities such as the hacking of exchanges and broad theft of investor assets and a growing number of significant regulatory issues. It is paramount that we investigate each of these issues in great detail to help determine whether cryptocurrencies and blockchain technology merits consideration as a sustainable alternative investment asset. The intent of the editors of the Batten, Corbet & Lucey Handbook of Alternative Investments: Cryptocurrencies and Blockchain Technology is to provide a vehicle for the dissemination of ideas and results at the forefront of this rapidly developing area, open to value added research output from around the world. Table of Content: Chapter 1 Overview of Cryptos Chapter 2 Blockchain and technology Chapter 3 Meta-Analysis Chapter 4 Financial Characteristics Chapter 5 Bitcoin and the US tech stocks Chapter 6 Cryptocurrency Microstructure Chapter 7 Wild west of ICOs Chapter 8 Ethical and legal Chapter 9 Environmental Chapter 10 Conclusion
Автор: McCandliss Brian, Peirce Michael, Block Walter E. Название: The Annotated Secessionist Papers ISBN: 1721780637 ISBN-13(EAN): 9781721780631 Издательство: Неизвестно Цена: 12630.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Brian D. Wagner Название: Host-Guest Chemistry: Supramolecular Inclusion in Solution ISBN: 311056436X ISBN-13(EAN): 9783110564365 Издательство: Walter de Gruyter Цена: 75560.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This textbook addresses the chemical and physicochemical principles of supramolecular host-guest chemistry in solution. It covers the thermodynamics and dynamics of inclusion and highlights several types of organic hosts. Various applications of host-guest chemistry in analytical and environmental chemistry as well as pharmaceutical and chemical industry demonstrate the versatile usability of molecular cages.
Автор: Walter Brian Название: Allegories of the Everyday ISBN: 063980912X ISBN-13(EAN): 9780639809120 Издательство: Неизвестно Рейтинг: Цена: 26910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
"Allegories of the Everyday illuminates new ground: even as death looms, Brian Walter is more lucid, richly rhythmical, wide-ranging, compassionate and (in his own phrase) "relentlessly aware" than ever." - Dan Wylie
Brian Walter holds a doctorate from Rhodes University and taught literature at the University of Fort Hare for 19 years. He later worked in educational and community development projects in the Eastern Cape and currently mentors the Helenvale Poets and is an active member of the Ecca Poets group. Walter has published several collections of poetry, including Baakens (Lovedale Press, 2000) and Otherwise and Other Poems (Echoing Green Press, 2014). His debut collection, Tracks (Lovedale Press, 1999), was the recipient of the 2000 Ingrid Jonker Prize. He was also awarded the 1999 Thomas Pringle Award for poetry published in journals. His other books include Groundwork: An Introduction to Reading and Writing about Poetry (Macmillan, 1997).
Автор: Jared Klein, Brian Joseph, Matthias Fritz Название: Handbook of Comparative and Historical Indo-European Linguistics ISBN: 3112146646 ISBN-13(EAN): 9783112146644 Издательство: Walter de Gruyter Цена: 680590.00 T Наличие на складе: Невозможна поставка.
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