Автор: Amore, Alberto Название: Tourism and urban regeneration ISBN: 1138625132 ISBN-13(EAN): 9781138625136 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Tourism and Urban Regeneration: Processes Compressed in Time and Space presents the global phenomenon of tourism and urban regeneration through the contemporary frames of spatial planning theory, metagovernance, resilience and disaster capitalism.
Автор: Buswell John Название: Service Quality in Leisure, Events, Tourism and Sport ISBN: 1780645457 ISBN-13(EAN): 9781780645452 Издательство: Marston Book Services Рейтинг: Цена: 55440.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This enhanced new edition addresses key points and principles of managing service quality across the sector. It considers the underpinning theory of service quality, informs the reader of the practical application of service quality management tools and techniques in the leisure and tourism industry and is fully illustrated with case-studies.
Автор: Nicholas Wise; Takamitsu Jimura Название: Tourism, Cultural Heritage and Urban Regeneration ISBN: 3030419045 ISBN-13(EAN): 9783030419042 Издательство: Springer Рейтинг: Цена: 158380.00 T Наличие на складе: Поставка под заказ. Описание: Moreover, places need to keep up with the pace of global change or they risk stagnation and decline as increased competition is resulting in increased opportunities and choice for consumers. Each chapter in this book explores a specific form of cultural heritage that is driving change in urban spaces.
Автор: Funk Название: Consumer Behaviour in Sport and Events ISBN: 1138135496 ISBN-13(EAN): 9781138135499 Издательство: Taylor&Francis Рейтинг: Цена: 188850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer's decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.
This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader:
A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour
A basis for the development of marketing actions useful in sport and related business, community and government sectors
A comprehensive understanding of how individuals associate themselves with sport and event products and services
A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events
A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event.
Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.
Название: Tourism Events in Asia ISBN: 1138476919 ISBN-13(EAN): 9781138476912 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia.
Автор: Anestis Fotiadis, Chris Vassiliadis Название: Principles and Practices of Small-Scale Sport Event Management ISBN: 1799850528 ISBN-13(EAN): 9781799850526 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 147840.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examines the successful organisation and planning of small-scale sporting events. Featuring a wide range of topics such as community engagement, event planning, and sports management, this book is ideal for event planners, sports managers, marketers, academics, industry professionals, researchers, and students.
Автор: Cavicchi Alessio, Santini Cristina Название: Food and Wine Events in Europe: A Stakeholder Approach ISBN: 0415827817 ISBN-13(EAN): 9780415827812 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Food and wine events have gained popularity internationally. Their importance in local economic development has grown, especially in Europe, as they are seen as a source of income for local economic systems, a way for creating new job positions and effective tools for promoting and increasing typical product awareness and demand.
This book for the first time illustrates the positive and negative impacts of food and wine events from a stakeholder perspective by highlighting several critical aspects such as: (1) advantages and disadvantages of food and wine events; (2) best practice adoption for maximising benefits flowing from event creation; (3) community involvement and knowledge diffusion; (4) effectiveness in promoting local products and creating consumer awareness about products; (5) factors that promote or inhibit the success or achievements of wine and food events. Although the volume primarily focuses on events in Europe, comparisons are made to other regions in the world. Case studies are integrated throughout to illustrate the system of economic and social impacts linked to food and wine events, as well as best practices to achieve effective event management and maximize expected results.
Written by leading academics, this timely and important volume will be valuable reading for all students, researchers and academics interested in Events, Tourism, Hospitality, Gastronomy and Development Studies.
Автор: Anestis Fotiadis, Chris Vassiliadis Название: Principles and Practices of Small-Scale Sport Event Management ISBN: 1799847578 ISBN-13(EAN): 9781799847571 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 193110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Although there is significant research on large events that take place within athletics, small-scale events are largely ignored, in part due to the lack of press that they generate. However, these events require planning and preparation in the same way that larger sporting events do. This disparity between the effort that goes into the event and the attention the event draws allows for a gap in strategy or information available to those planning smaller scale athletic events.
Principles and Practices of Small-Scale Sport Event Management is a cutting-edge reference publication that examines the successful organization and planning of small-scale sporting events. Featuring a wide range of topics such as community engagement, event planning, and sports management, this book is ideal for event planners, sports managers, marketers, academicians, practitioners, industry professionals, researchers, event organizers/coordinators, and students.
Chapter 1: Running Tourism and the Global Rise of Small-Scale Sport Tourism Events.- Chapter 2: Sport Tourism Events and Sustainable Local Development - An Overview.- Chapter 3: Defining a Methodology for a Cross-national Comparative Study.- Chapter 4: Algeria: Economic, social and environmental aspects of a road race on a city half marathon. Bejaпa case study.- Chapter 5: Brasil: The impact of small-scale sport tourism events. The case of the 21K Guarujб 2016.- Chapter 6: Czech Republic: Sport tourism development - between tradition and new trends.- Chapter 7: France: The socioeconomic impact of a half marathon. The case of Phalempin as part of an international study.- Chapter 8: Hungary: The socioeconomic impact of urban running events on local and regional development in Debrecen.- Chapter 9: Italy: Sport tourism events. The case of the Rome-Ostia half marathon.- Chapter 10: Portugal: Small-scale sport tourism events and local sustainable development. The case of the III Running Wonders Coimbra.- Chapter 11: Romania: Bucharest international marathon-the impact of a half marathon race from an environmental, economic and socio-cultural perspective.- Chapter 12.- Switzerland: Small-scale sport tourism events and local sustainable development. The case of the 12 and 24km of the Vallйe De Joux-the Tour du Lac.- Chapter 13: Current trens in small scale sport tourism events and sustainable local development: A comparative approach.- Index.
Автор: Holmes Kirsten, Lockstone-Binney Leonie, Smith Karen A. Название: The Routledge Handbook of Volunteering in Events, Sport and Tourism ISBN: 036741709X ISBN-13(EAN): 9780367417093 Издательство: Taylor&Francis Рейтинг: Цена: 219470.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This timely handbook examines the most contemporary, controversial and cutting-edge issues related to the involvement of volunteers in the fields of events, sport and tourism.
Chapter 1: Running Tourism and the Global Rise of Small-Scale Sport Tourism Events.- Chapter 2: Sport Tourism Events and Sustainable Local Development - An Overview.- Chapter 3: Defining a Methodology for a Cross-national Comparative Study.- Chapter 4: Algeria: Economic, social and environmental aspects of a road race on a city half marathon. Bejaпa case study.- Chapter 5: Brasil: The impact of small-scale sport tourism events. The case of the 21K Guarujб 2016.- Chapter 6: Czech Republic: Sport tourism development - between tradition and new trends.- Chapter 7: France: The socioeconomic impact of a half marathon. The case of Phalempin as part of an international study.- Chapter 8: Hungary: The socioeconomic impact of urban running events on local and regional development in Debrecen.- Chapter 9: Italy: Sport tourism events. The case of the Rome-Ostia half marathon.- Chapter 10: Portugal: Small-scale sport tourism events and local sustainable development. The case of the III Running Wonders Coimbra.- Chapter 11: Romania: Bucharest international marathon-the impact of a half marathon race from an environmental, economic and socio-cultural perspective.- Chapter 12.- Switzerland: Small-scale sport tourism events and local sustainable development. The case of the 12 and 24km of the Vallйe De Joux-the Tour du Lac.- Chapter 13: Current trens in small scale sport tourism events and sustainable local development: A comparative approach.- Index.
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