Messengers, Martin, Stephen, Marks, Joseph

Автор: Ctprint
Название: Summary of Messengers Who We Listen To, Who We Don`t, and Why by Stephen Martin and Joseph Marks
ISBN: 1712053205 ISBN-13(EAN): 9781712053201
Издательство: Неизвестно
Цена: 9190.00 T
Наличие на складе: Невозможна поставка.
Описание: Disclaimer: This bооk іѕ nоt mеаnt tо rерlасе thе оrіgіnаl bооk but tо ѕеrvе аѕ a companion tо іt. SYNOPSIS: Messengers (2019) іѕ a fascinating еxрlоrаtіоn оf whу wе lіѕtеn to, follow, оr believe in ѕоmе реорlе but not оthеrѕ. It еxрlаіnѕ whу thoughtful experts аrе ѕоmеtіmеѕ іgnоrеd in favor оf соnfіdеnt blоwhаrdѕ. And it rеvеаlѕ whу арраrеntlу irrelevant dеtаіlѕ, lіkе thе color оf ѕоmеоnе'ѕ lірѕtісk оr thе rоundnеѕѕ оf thеіr face, can make a hugе dіffеrеnсе to hоw wе respond tо them. ABOUT THЕ AUTHОR: Stерhеn Mаrtіn is thе CEO оf Influence аt Wоrk, a consulting fіrm. He lеаdѕ a Columbia University еxесutіvе еduсаtіоn рrоgrаm іn bеhаvіоrаl ѕсіеnсе and іѕ a mіllіоn-ѕеllіng аuthоr of Yes 50 Sесrеtѕ frоm thе Sсіеnсе оf Pеrѕuаѕіоn. Jоѕерh Marks іѕ a doctoral rеѕеаrсhеr іn еxреrіmеntаl psychology аt University Cоllеgе London who hаѕ written fоr thе Nеw Yоrk Times аnd Thе Guardian.

Автор: Martin Stephen, Marks Joseph
Название: Messengers: Who We Listen To, Who We Don`t, and Why
ISBN: 1541724380 ISBN-13(EAN): 9781541724389
Издательство: Hachette Book Group
Рейтинг:
Цена: 20900.00 T
Наличие на складе: Нет в наличии.
Описание: A fascinating exploration of the powerful forces that shape who we choose to listen to and believe, why talented and qualified people are ignored, and how these "messengers" influence society.

We live in a world where proven facts, verifiable data, and actual truths are freely and widely available. Why, then, are self-confident ignoramuses so often believed? Why are thoughtful experts frequently given the cold shoulder? And why do irrelevant details such as a person's height, relative wealth, or Facebook photo influence whether or not we trust what they are saying?

In this ground breaking forensic look into influence, Stephen Martin and Joseph Marks brilliantly demonstrate that we increasingly fail to separate the idea being communicated from the person conveying it. The messenger-who we believe either because of their socio-economic position/dominance/physical attractiveness or their trustworthiness/vulnerability/charisma-becomes more important than the message itself.

With fascinating accounts from business, politics, medicine, the arts, and popular entertainment, Martin and Marks establish key traits and features of the world's messengers, who not only have an enormous influence on what we think and believe, but ultimately influence who we are and who we are becoming.

Автор: Martin, Stephen, Marks, Joseph
Название: Messengers
ISBN: 1847942369 ISBN-13(EAN): 9781847942364
Издательство: Random House - Penguin
Рейтинг:
Цена: 13190.00 T
Наличие на складе: Поставка под заказ.
Описание: When deciding whether or not someone is worth listening to, we think we carefully weigh their words and arguments. But those are far from being the only factors that hold sway with us. In this groundbreaking new book behavioural experts Stephen Martin and Joseph Marks pinpoint the eight powerful traits that determine who gets heard and who gets ignored. They show how such apparently irrelevant details as a person’s appearance or their financial status influence our response to what they have to say, regardless of its wisdom or foolishness. They explain how trust is won, even when it may not be deserved. They analyse the nature of the charismatic speaker and the verbal and physical cues they employ. And they demonstrate how the tiniest of signals – from the shoes we wear, to the pitch of our voice and the warmth of our smile – can transform how others perceive us and so determine whether they are prepared to pay heed to what we have to say. Above all, Martin and Marks show how looking and sounding right is often far more persuasive than actually being right. In a world of ambiguity, uncertainty and fake news they compellingly demonstrate how, increasingly, the Messenger is the Message.