Consuming images 9781474460682

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Автор: Rhodes, Gary D (university Of Central Florida) Singer, Robert (cuny)
Название: Consuming images
ISBN: 9781474460682
Издательство: Bloomsbury Academic
Классификация:

Кино, кинематография

Теория и критика кино

Телевидение

Энциклопедии и справочные материалы

Справочные материалы

ISBN-10: 1474460682
Обложка/Формат: Hardback
Страницы: 208
Вес: 0.48 кг.
Дата издания: 11.02.2020
Серия: Arts
Язык: English
Размер: 232 x 245 x 14
Читательская аудитория: Professional and scholarly
Ключевые слова: Advertising & society,Film theory & criticism,Film: styles & genres,Television
Подзаголовок: Film art and the american television commercial
Рейтинг:
Поставляется из: Англии
Описание: Establishes the television commercial as a short film and as an art form

The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship.

Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.

Key features

Examines the television commercial as a vital form of film art, from the (postwar) historical to the contemporary era of production
Closely examines the dialogue between Hollywood filmmaking and the television commercial
Cites international archival print and media sources, with some previously lost or impossible to access material now available for critical analyses
Draws upon the personal archives of filmmakers involved with the television commercials origins, including the late Gerald Jerry Schnitzer
Incorporates critical interpretive strategies associated with Salt, Meyers, Bordwell, Thompson, Staiger, and reflects the rigors of New Film Historical methodologies

Consuming images, Rhodes, Gary D (university Of Central Florida) Singer, Robert (cuny)