Автор: James Fleury, Bryan Hikari Hartzheim, Stephen Mamber Название: The Franchise Era: Managing Media in the Digital Economy ISBN: 1474419224 ISBN-13(EAN): 9781474419222 Издательство: Bloomsbury Academic Рейтинг: Цена: 105600.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
Автор: Jin Dal Yong Название: Globalization and Media in the Digital Platform Age ISBN: 0367343606 ISBN-13(EAN): 9780367343606 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Global media expert Dal Yong Jin examines the nexus of globalization, digital media, and contemporary popular culture in this empirically rich, student-friendly book.
Автор: Jin, Dal Yong Название: Globalization and Media in the Digital Platform Age ISBN: 0367351463 ISBN-13(EAN): 9780367351465 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Global media expert Dal Yong Jin examines the nexus of globalization, digital media, and contemporary popular culture in this empirically rich, student-friendly book.
Автор: Oncioiu Название: Business Innovation, Development, And Advancement In The Digital Economy ISBN: 1466629347 ISBN-13(EAN): 9781466629349 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 180180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Digital technologies maintain an important tool in today’s business economy. As the economy continues to change, businesses seek out solutions in order to enhance and develop their organisation.<br><br><em>Business Innovation, Development, and Advancement in the Digital Economy</em> highlights the competitive advantages on the emerging digital economy. Bringing together the classic economy theory and the developments of new technology, this book provides research on current innovations in the digital economy. It is vital resource for practitioners, researchers as well as graduate and undergraduate students.
Автор: Michael A. Crew; Timothy J. Brennan Название: Postal and Delivery Innovation in the Digital Economy ISBN: 3319128736 ISBN-13(EAN): 9783319128733 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the United States, the Postal Accountability and Enhancement Act of 2006 has, perhaps, exacerbated some of the problems faced by the United States Postal Service (USPS).
Автор: Stevens Anthony, Strauss Louis Название: Chasing Digital: A Playbook for the New Economy ISBN: 0730358631 ISBN-13(EAN): 9780730358633 Издательство: Wiley Рейтинг: Цена: 17900.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Learn how to succeed in the digital economy
The paradigms of big business have changed. Business models that were once lucrative now seem to barely move the needle. Incumbents of the old guard find themselves superseded by new, digitally-charged, data-fuelled organisations that leverage platform-based business models. How can pre-digital businesses survive? They're loaded with resources, brand power and deeply embedded networks, they just need a new playbook. Chasing Digital is that playbook.
Outlining a clear and detailed framework, this book is designed to help leaders re-design their organisation from the bottom up by leveraging their strengths to create a new competitive advantage in the digital economy. From laying the foundations of transformation: developing a considered strategy, growing a conducive culture and building a receptive organisational design; to building core digital capabilities: taking advantage of data, harnessing artificial intelligence and embracing appropriate platforms; to adapting the accelerators of change: navigating board expectations, mitigating potential roadblocks and making the right investments, this playbook will give you the tools and mindsets needed to not only survive but to thrive and leave a legacy for future leaders.
Integrate technology into your business strategy and culture
Prioritise and manage your company's digital transition
Create opportunities for fast and intentional digital growth
Learn how to minimise friction with stakeholders
Cut through the jargon and hype, and focus on what is critical to undertaking a truly successful, company-wide, digital transformation. In a world where digital is changing everything, Chasing Digital will help your organisation to transition beyond old business models to adopt the new digital paradigm and a new era of business. Embrace the chase.
Автор: Ewa Mazierska, Les Gillon, Tony Rigg Название: Popular Music in the Post-Digital Age: Politics, Economy, Culture and Technology ISBN: 1501338374 ISBN-13(EAN): 9781501338373 Издательство: Bloomsbury Academic Рейтинг: Цена: 137280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Popular Music in the Post-Digital Age explores the relationship between macro environmental factors, such as politics, economics, culture and technology, captured by terms such as ‘post-digital’ and ‘post-internet’. It also discusses the creation, monetisation and consumption of music and what changes in the music industry can tell us about wider shifts in economy and culture. This collection of 13 case studies covers issues such as curation algorithms, blockchain, careers of mainstream and independent musicians, festivals and clubs—to inform greater understanding and better navigation of the popular music landscape within a global context.
In recent years, China 's leaders have taken decisive action to transform information, communications, and technology (ICT) into the nation's next pillar industry. In Networking China , Yu Hong offers an overdue examination of that burgeoning sector's political economy. Hong focuses on how the state, in conjunction with market forces and class interests, is constructing and realigning its digitalized sector. State planners intend to build a more competitive ICT sector by modernizing the network infrastructure, corporatizing media-and-entertainment institutions, and by using ICT as a crosscutting catalyst for innovation, industrial modernization, and export upgrades. The goal: to end China's industrial and technological dependence upon foreign corporations while transforming itself into a global ICT leader. The project, though bright with possibilities, unleashes implications rife with contradiction and surprise. Hong analyzes the central role of information, communications, and culture in Chinese-style capitalism. She also argues that the state and elites have failed to challenge entrenched interests or redistribute power and resources, as promised. Instead, they prioritize information, communications, and culture as technological fixes to make pragmatic tradeoffs between economic growth and social justice.
Автор: Shirin Alavi, Vandana Ahuja Название: Managing Social Media Practices in the Digital Economy ISBN: 1799821862 ISBN-13(EAN): 9781799821861 Издательство: Mare Nostrum (Eurospan) Цена: 160770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.
Автор: Shirin Alavi, Vandana Ahuja Название: Managing Social Media Practices in the Digital Economy ISBN: 1799821854 ISBN-13(EAN): 9781799821854 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 193110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success.
Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.
Автор: Jon-Arild Johannessen Название: Knowledge Management for Leadership and Communication: AI, Innovation and the Digital Economy ISBN: 1839820454 ISBN-13(EAN): 9781839820458 Издательство: Emerald Рейтинг: Цена: 62330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With the establishment of the innovation economy, the Fourth Industrial Revolution is becoming a reality. As this occurs, new forms of leadership arise, generated by the interaction between leadership functions and neurology. This innovative book asks the question: what are the key value creation processes in the innovation economy?
Автор: Ewa Mazierska, Les Gillon, Tony Rigg Название: Popular Music in the Post-Digital Age: Politics, Economy, Culture and Technology ISBN: 1501365363 ISBN-13(EAN): 9781501365362 Издательство: Bloomsbury Academic Рейтинг: Цена: 34840.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Popular Music in the Post-Digital Age explores the relationship between macro environmental factors, such as politics, economics, culture and technology, captured by terms such as ‘post-digital’ and ‘post-internet’. It also discusses the creation, monetisation and consumption of music and what changes in the music industry can tell us about wider shifts in economy and culture. This collection of 13 case studies covers issues such as curation algorithms, blockchain, careers of mainstream and independent musicians, festivals and clubs—to inform greater understanding and better navigation of the popular music landscape within a global context.
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