Waite, Kathryn (heriot Watt University, Uk) Perez-vega, Rodrigo (lecturer In Marketing, Henley Business School, Uk) Essentials of digital marketing 9781911396017

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Автор: Waite, Kathryn (heriot Watt University, Uk) Perez-vega, Rodrigo (lecturer In Marketing, Henley Business School, Uk)
Название: Essentials of digital marketing
ISBN: 9781911396017
Издательство: Goodfellow publishers limited
Классификация:

Торговля и маркетинг

ISBN-10: 1911396013
Обложка/Формат: Paperback
Страницы: 256
Вес: 0.48 кг.
Дата издания: 28.11.2016
Серия: Global management series
Язык: English
Иллюстрации: 40 figures
Размер: 189 x 246 x 17
Читательская аудитория: Professional & vocational
Рейтинг:
Поставляется из: Англии
Описание: This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.

Essentials of digital marketing, Waite, Kathryn (heriot Watt University, Uk) Perez-vega, Rodrigo (lecturer In Marketing, Henley Business School, Uk)