Автор: Gupta Sunil Название: Driving Digital Strategy: A Guide to Reimagining Your Business ISBN: 163369268X ISBN-13(EAN): 9781633692688 Издательство: INGRAM PUBLISHER SERVICES UK Рейтинг: Цена: 32390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Digital transformation is no longer news--it's a necessity.
Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.
The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.
For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way.
Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
Автор: Webb Rick Название: Agency: Starting a Creative Firm That Succeeds in the Age of Digital Marketing ISBN: 1137279869 ISBN-13(EAN): 9781137279866 Издательство: Springer Рейтинг: Цена: 19370.00 T Наличие на складе: Поставка под заказ. Описание: This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It`s an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.
Автор: Franklin, M.I. Название: Digital Dilemmas ISBN: 0199982708 ISBN-13(EAN): 9780199982707 Издательство: Oxford Academ Рейтинг: Цена: 32200.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Digital Dilemmas is a groundbreaking ethnographic, mixed method approach to understanding dynamics of power and resistance as they are played out around the future of the internet.
Автор: Daniels Jessie Название: Being a Scholar in the Digital Era ISBN: 1447329260 ISBN-13(EAN): 9781447329268 Издательство: Marston Book Services Рейтинг: Цена: 26390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers both a road map and a vision of what being a scholar can be when reimagined in the digital era to enliven the public good. It discusses digital innovations in higher education as well as reflecting upon what these mean in an age of austerity.
Автор: Joseph Tabbi Название: The Bloomsbury Handbook of Electronic Literature ISBN: 1474230253 ISBN-13(EAN): 9781474230254 Издательство: Bloomsbury Academic Рейтинг: Цена: 158400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A CHOICE Outstanding Academic Title 2018 The digital age has had a profound impact on literary culture, with new technologies opening up opportunities for new forms of literary art from hyperfiction to multi-media poetry and narrative-driven games. Bringing together leading scholars and artists from across the world, The Bloomsbury Handbook of Electronic Literature is the first authoritative reference handbook to the field. Crossing disciplinary boundaries, this book explores the foundational theories of the field, contemporary artistic practices, debates and controversies surrounding such key concepts as canonicity, world systems, narrative and the digital humanities, and historical developments and new media contexts of contemporary electronic literature. Including guides to major publications in the field, The Bloomsbury Handbook of Electronic Literature is an essential resource for scholars of contemporary culture in the digital era.
Автор: Salganik Matthew J. Название: Bit by Bit: Social Research in the Digital Age ISBN: 0691158649 ISBN-13(EAN): 9780691158648 Издательство: Wiley Рейтинг: Цена: 31680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
An innovative and accessible guide to doing social research in the digital age
In just the past several years, we have witnessed the birth and rapid spread of social media, mobile phones, and numerous other digital marvels. In addition to changing how we live, these tools enable us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods--a landmark book that will fundamentally change how the next generation of social scientists and data scientists explores the world around us.
Bit by Bit is the essential guide to mastering the key principles of doing social research in this fast-evolving digital age. In this comprehensive yet accessible book, Matthew Salganik explains how the digital revolution is transforming how social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. He provides a wealth of real-world examples throughout, and also lays out a principles-based approach to handling ethical challenges in the era of social media.
Bit by Bit is an invaluable resource for social scientists who want to harness the research potential of big data and a must-read for data scientists interested in applying the lessons of social science to tomorrow's technologies.
Illustrates important ideas with examples of outstanding research
Combines ideas from social science and data science in an accessible style and without jargon
Goes beyond the analysis of "found" data to discuss the collection of "designed" data such as surveys, experiments, and mass collaboration
Features an entire chapter on ethics
Includes extensive suggestions for further reading and activities for the classroom or self-study
Автор: Kevin McDonald, Daniel Smith-Rowsey Название: The Netflix Effect: Technology and Entertainment in the 21st Century ISBN: 1501340182 ISBN-13(EAN): 9781501340185 Издательство: Bloomsbury Academic Рейтинг: Цена: 36950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Netflix is the definitive media company of the 21st century. It was among the first to parlay new Internet technologies into a successful business model, and in the process it changed how consumers access film and television. It is now one of the leading providers of digitally delivered media content and is continually expanding access across a host of platforms and mobile devices. Despite its transformative role, however, Netflix has drawn very little critical attention-far less than competitors such as YouTube, Apple, Amazon, Comcast, and HBO.
This collection addresses this gap, as the essays are designed to critically explore the breadth and diversity of Netflix's effect from a variety of different scholarly perspectives, a necessary approach considering the hybrid nature of Netflix, its inextricable links to new models of media production, distribution, viewer engagement and consumer behavior, its relationship to existing media conglomerates and consumer electronics, its capabilities as a web-based service provider and data network, and its reliance on a broader technological infrastructure.
Автор: Gottlieb, Dr Baruch Название: Digital materialism ISBN: 1787436691 ISBN-13(EAN): 9781787436695 Издательство: Emerald Рейтинг: Цена: 66390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Digital materiality (digimat) proposes a set of basic principles for how we understand the world through digital processes. This short book sets out a methodical materialist understanding of digital technologies, where they come from, how they work, and what they do.
Автор: Schneider, Florian, Название: China`s digital nationalism / ISBN: 0190876794 ISBN-13(EAN): 9780190876791 Издательство: Oxford Academ Рейтинг: Цена: 74970.00 T Наличие на складе: Поставка под заказ. Описание: Nationalism, in China as much as elsewhere, is today adopted, filtered, transformed, enhanced, and accelerated through digital networks. And as we have increasingly seen, nationalism in digital spheres interacts in complicated ways with nationalism "on the ground". If we are to understand the social and political complexities of the twenty-first century, we need to ask: what happens to nationalism when it goes digital? In China's Digital Nationalism, Florian Schneider explores the issue by looking at digital China first hand, exploring what search engines, online encyclopedias, websites, hyperlink networks, and social media can tell us about the way that different actors construct and manage a crucial topic in contemporary Chinese politics: the protracted historical relationship with neighbouring Japan. Using two cases, the infamous Nanjing Massacre of 1937 and the ongoing disputes over islands in the East China Sea, Schneider shows how various stakeholders in China construct networks and deploy power to shape nationalism for their own ends. These dynamics provide crucial lessons on how nation states adapt to the shifting terrain of the digital age and highlight how digital nationalism is today an emergent property of complex communication networks.
Автор: Rendueles Cesar Название: Sociophobia: Political Change in the Digital Utopia ISBN: 0231175272 ISBN-13(EAN): 9780231175272 Издательство: Wiley Рейтинг: Цена: 23230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Cesar Rendueles argues that technology has caused us to lower our expectations for personal relationships and political action. Sociophobia questions the cyber-fetishist dogma that lulls us into inflating the virtues of our passive relationship with technology in an ambitious reassessment of political theory.
Автор: Cortada, James W. Название: The Digital hand ISBN: 019516587X ISBN-13(EAN): 9780195165876 Издательство: Oxford Academ Рейтинг: Цена: 92930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Digital Hand, Volume 2 is an historical survey of how computers and telecommunications have been deployed in over a dozen industries in the financial, telecommunications, media, and entertainment sectors over the past half century. It is part of a sweeping three-volume description of how management in some forty industries embraced the computer and changed the American economy.
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