High-Tech High-Touch Recruiting: How to Attract and Retain the Best Talent by Improving the Candidate Experience, Bruno Barbara

With unemployment rates globally at a 50-year low, finding the right person for the job is increasingly difficult, expensive and often unsuccessful. In fact, almost 30% of US job seekers have left a job within the first 90 days. In High-Tech High-Touch Recruiting, expert recruiter and trainer Barbara Bruno attributes these low retention rates to poor recruiting practices.

Retention begins with recruiting. More than explaining why and how recruiting efforts fail, High-Tech High-Touch Recruiting outlines strategies for successfully blending the use of high-tech tools with high-touch relationship-building skills. For example, she recommends the use of AI-powered software applications to identify a large pool of qualified job candidates, but cautions against the sole use of text and email communication. Instead, she recommends that recruiters conduct a general interview in order to better ascertain whether a candidate is the best fit for the role.

High-Tech High-Touch Recruiting provides recruiters with an end-to-end process for recruiting the highest caliber talent who, after they are hired, will become engaged employees. The book comes with online resources including sample offer letters, recruiting scripts, job requisitions, interview scorecard, a listing of characteristics of best hires and guidelines for a 9-step telephone interview process.