In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.
Автор: Minor Lori a., Smith Robin Anna, Shankar Shloka Название: Recycled Virgin ISBN: 195167507X ISBN-13(EAN): 9781951675073 Издательство: Неизвестно Рейтинг: Цена: 14560.00 T Наличие на складе: Нет в наличии.
Автор: , Saha Amit Shankar Название: Balconies of Time ISBN: 8193532538 ISBN-13(EAN): 9788193532539 Издательство: Неизвестно Цена: 10350.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Shankar Kiara, Shankar Vinay Название: Avocado the Turtle: The One and Only ISBN: 1950263355 ISBN-13(EAN): 9781950263356 Издательство: Неизвестно Рейтинг: Цена: 24510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Avocado is not a normal turtle. She is rejected by the other turtles for being too friendly.
One day, they decide she should no longer be welcomed in their turtle group, and she is sent away.
Upset at first, she eventually...
Автор: Shankar Shloka Название: The 2020 Poetry Marathon Anthology ISBN: 1942344066 ISBN-13(EAN): 9781942344063 Издательство: Неизвестно Рейтинг: Цена: 12260.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The Poetry Marathon is a yearly event where poets write 12 poems in 12 hours, or 24 poems in 24 hours. The authors of these poems live all over the world. This anthology includes poets who are being published for the very first time, as well as poets who have widely published in books, literary journals, and anthologies.
Автор: Raker, Joseph W. Shukla, Rama Shankar Название: Star english-hindi and hindi-english dictionary ISBN: 8176503266 ISBN-13(EAN): 9788176503266 Издательство: Неизвестно Рейтинг: Цена: 27650.00 T Наличие на складе: Поставка под заказ.
Автор: Shankar Sri Sri Ravi Название: Management Mantras ISBN: 190716622X ISBN-13(EAN): 9781907166228 Издательство: Неизвестно Рейтинг: Цена: 18850.00 T Наличие на складе: Нет в наличии.
Автор: Shankar Sri Sri Ravi Название: Secrets of Relationships ISBN: 1907166440 ISBN-13(EAN): 9781907166440 Издательство: Неизвестно Рейтинг: Цена: 8970.00 T Наличие на складе: Нет в наличии. Описание:
Head-to-head communication happens through thoughts and words, while heart-to-heart communication happens through feelings. People, throughout the ages, have felt that they cannot communicate their feelings. If we could communicate all our feelings through words, then we would be leading very shallow lives. Life is rich because feelings cannot be captured in words So we use all these gestures - we hug, so that hearts come closer, we give flowers, so that feelings are conveyed... We put all our efforts into expressing our feelings...and still, feelings remiain unexpressed. His Holiness Sri Sri Ravi Shankar, a spiritual leader and humanitarian, was born in 1956 in southern India. He was often found deep in meditation as a child. At the age of four, he astonished his teachers by reciting the Bhagavad Gita. To globalise the knowledge of leading a happy, stress-free life, H. H. Sri Sri Ravi Shankar established an international educational and humanitarian NGO - The Art of Living, in 1982. Today, with a presence in over 151 countries, The Art of Living is one of the largest voluntary organizations in the world.
Автор: Shiv Shankar Название: India`s Epic, Vyasar`s `Mahabharata` ISBN: 1646786300 ISBN-13(EAN): 9781646786305 Издательство: Неизвестно Рейтинг: Цена: 22050.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Shankar Sri Sri Ravi Название: Patanjali Yoga Sutras ISBN: 1907166351 ISBN-13(EAN): 9781907166358 Издательство: Неизвестно Рейтинг: Цена: 21770.00 T Наличие на складе: Невозможна поставка.
Автор: Shankar Sri Sri Ravi Название: Celebrating Silence ISBN: 1907166963 ISBN-13(EAN): 9781907166969 Издательство: Неизвестно Рейтинг: Цена: 21770.00 T Наличие на складе: Невозможна поставка. Описание: Helen invites readers to learn what eczema is and how she deals with having itchy and inflamed skin on a daily basis. She explains how different creams, ointments and other treatments can help her skin to feel better and lets readers know about other ways she can be helped and supported. Ideal for children, parents, friends, teachers and nurses.
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