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Humour, Serious Business, Aaker, Jennifer and Bagdonas, Naomi

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Автор: Aaker, Jennifer and Bagdonas, Naomi
Название:  Humour, Serious Business   (Дженнифер Аакер, Наоми Багдонас: Юмор, серьёное дело)
Издательство: Random House - Penguin
ISBN: 0241405939
ISBN-13(EAN): 9780241405932
Обложка/Формат: Paperback
Страницы: 272
Вес: 0.338 кг.
Дата издания: 08.10.2020
Серия: Chicago visions and revisions
Язык: English
Издание: Revised
Иллюстрации: 46 halftones
Размер: 152 x 233 x 25
Читательская аудитория: Tertiary education (us: college)
Поставляется из: Англии
Описание: ***WALL STREET JOURNAL BESTSELLER***A smart, funny, brilliant book on how to be smart about being funny, brilliantly Sarah CooperThis book has finally convinced me that joking around can actually be important and powerful Ed GambleEye-opening, important and utterly enjoyable. Come for the humour, stay for the insights Arianna HuffingtonHumour is a superpower. If youre not using it, the jokes on you.

When were kids we laugh all the time. The average four year-old laughs as many as 300 times a day, while the average forty year-old laughs 300 times every two and a half months! We grow up, start working and suddenly become serious and important people, trading laughter for bottom lines and mind-dumbing zoom calls. But the benefits of humour for our work and life are huge.

Studies have shown that humour makes us appear more competent and confident, strengthens our relationships, unlocks creativity and boosts resilience during difficult times. Dr. Jennifer Aaker and Naomi Bagdonas are on a mission to help everyone discover the power of humour.

Based on the popular Stanford Business course, this book will show you how to mine your life for material, explore the Four Deadly Humour Myths and help you figure out which style of humour you fall into - The Magnet, The Sweetheart, The Sniper or the Stand Up. Drawing on behavioural science, advice from world-class comedians and stories from top leaders, Humour, Seriously will show you how to harness the power of humour every day.

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