Автор: Tate Tim Название: Secret History Of Womens Football: The Secret History of Women`s Football ISBN: 1782197729 ISBN-13(EAN): 9781782197720 Издательство: Bonnier Books Рейтинг: Цена: 10880.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Girls with Balls tells the extraordinary story of the time when women ruled the football world. With recollections from the last remaining member of the team from Dick Kerr`s glory years and a treasure trove of contemporary photographs, this is the missing chapter in the history of football - its last great secret.
Автор: Antoine Denis Название: Fashion Design: A Guide to the Industry and the Creative Process ISBN: 1786275767 ISBN-13(EAN): 9781786275769 Издательство: Laurence King Рейтинг: Цена: 36960.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This introduction to fashion is aimed at students of fashion design across the world. By following the design process, from historical and commercial industry context to final collection presentation, the book provides a clear guide for students as they discover what designing for fashion entails. Along the way they will explore a wide variety of hands-on, creative methodologies of design ideation, development and presentation. Supported by inspirational visual content - fashion photography, fashion illustration, sketchbook artwork, technical drawings and infographics - and case studies, the book offers a unique overview of the fashion industry.
Автор: Lesay Jean-Damien Название: 1000 Football Clubs: Champions of the Beautiful Game ISBN: 0789331101 ISBN-13(EAN): 9780789331106 Издательство: Rizzoli Рейтинг: Цена: 49500.00 T Наличие на складе: Невозможна поставка. Описание: The most in-depth guide to soccer clubs around the world, featuring 1,000 illustrations and more than 1,000 teams from 100 countries.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Duckworth, Michael Название: High Season: English for the Hotel and Tourist Industry: Workbook ISBN: 0194513106 ISBN-13(EAN): 9780194513104 Издательство: Oxford University Press Рейтинг: Цена: 2190.00 T Наличие на складе: Нет в наличии. Описание: A course which develops all-round competence in English.
Автор: Helen Joseph-Armstrong Название: Draping for Apparel Design ISBN: 1609012402 ISBN-13(EAN): 9781609012403 Издательство: Bloomsbury Academic Рейтинг: Цена: 95040.00 T Наличие на складе: Нет в наличии. Описание: The third edition of Draping for Apparel Design combines Joseph-Armstrong’s classic step-by-step instructions with a user-friendly layout. To show how to turn two-dimensional drawings into three-dimensional garments, the author presents the following three draping principles and techniques: manipulating dart excess, adding fullness, and contour draping. New and updated design projects illustrate how to prepare a draping plan. Design analyses identify the creative elements of each design and help determine draping techniques required to develop patterns. This text emphasizes the importance of draping foundation garments for building more complex designs. Designers will gain essential skills to creatively apply draping techniques to their own designs.
Beginning with Alexander McQueen's infamous attempt to live stream his 2009 Plato's Atlantis collection on SHOWStudio, this book traces how digital and social media have disrupted social structures within the field of fashion, and transformed the way it is communicated and consumed. Analysing key case studies, from Chanel, Givenchy, Yeezy and Opening Cermony to interactive social media and 'see now buy now' campaigns from Burberry, Topshop and Tommy Hilfiger, The Fashion Show Goes Live analyses the mode and impact of fashion shows' transmission. Through the rise of experimental film, fashion shows tailored for media transmission and the use of live streaming and social media to render shows 'immediate' to consumers, fashion weeks - and fashion shows - have become not just trend barometers but material sites that demonstrate media's effects.
Rebecca Halliday evaluates the performativity of consumer relations to such live streams and other mediatized content. In linking these relations back to fashion show footage, she demonstrates that although intended to communicate fashion to mass audiences, these practices also promote it as exclusive and aspirational. Despite democratized, international access to content, the shows themselves remain elite events; kindling new forms of consumer attention, interaction, immaterial labour and desire. Through the microcosm of the fashion show, The Fashion Show Goes Live asks broader socio-political questions about the effects of the fashion industry's mediatization, challenging the notion that new technology has fostered inclusivity.
Автор: McDougall Название: The People`s Game ISBN: 1107649714 ISBN-13(EAN): 9781107649712 Издательство: Cambridge Academ Рейтинг: Цена: 40130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The People`s Game is the first comprehensive history of football in East Germany. McDougall offers fresh perspectives on how the country`s most popular sport undermined communism. The book combines in-depth knowledge of the GDR with a passion for football, and will appeal to GDR specialists, sports historians and students alike.
The Expected Goals method is football's best-kept secret. The metric gives unparalleled insight into which teams and players are performing at the highest level.
Professional gamblers have used Expected Goals to make millions through football betting. Club scouts have used Expected Goals to identify hidden gems in the transfer market. And the media have recently started using Expected Goals to offer more profound insight in their broadcasts.
Despite this, most ordinary fans still don't understand what the Expected Goals method is - or appreciate the significant impact that it is set to have on the sport in coming years.
Expected Goals (otherwise known as xG) was originally conjured up by a small corner of the online football analytics community. It didn't take long for professional gamblers to begin using xG to predict match outcomes. These bettors utilised the Expected Goals method to turn over hundreds of millions of pounds from the bookmakers.
Before long, football clubs had caught on to the ground-breaking insight given by xG. Brentford FC were leaders in this field, managing to assemble a Play-Off-reaching squad on a shoe-string budget. In the last five years, the small West London side have turned over more than 100m in transfer revenue from their use of the Expected Goals method in player recruitment.
More recently, the Expected Goals method has been adopted by the media as a form of insight. Fans are finally catching on to the pioneering means of football analysis. Soon enough, anyone who doesn't understand the Expected Goals philosophy will be left behind.
"This is worth a read for anyone sceptical about xG" - Jamie Carragher
"An excellent choice for any level of knowledge and interest on the subject. I cannot recommend it enough" - The Good Gambling Guide
"A great read" - David Jones (Sky Sports presenter)
Автор: Cudny, Waldemar Название: City Branding and Promotion ISBN: 1138488100 ISBN-13(EAN): 9781138488106 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
Автор: Page Название: Tourism Management, 6 ed. ISBN: 1138391166 ISBN-13(EAN): 9781138391161 Издательство: Taylor&Francis Рейтинг: Цена: 54090.00 T Наличие на складе: Невозможна поставка. Описание: One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject with a global focus.
Автор: Bina Abling, Felice DaCosta Название: Fashion Flats and Technical Drawing ISBN: 1501308319 ISBN-13(EAN): 9781501308314 Издательство: Bloomsbury Academic Рейтинг: Цена: 46470.00 T Наличие на складе: Нет в наличии. Описание: Fashion Flats and Technical Drawing is a step-by-step workbook for learning technical drawing and flat sketching skills. With more than 500 hand-drawn and CAD-rendered flats and 100 photos of finished samples showing how a sketch translates to a 3D garment, the book covers a range of garments and construction details used to communicate fashion designs for portfolios and production. Abling and DaCosta progress from basic design construction details such as darts, gathers, and trims to essential garment styles including skirts, tops, dresses, pants, jackets and coats. The book includes unique coverage of presentation of flats in a portfolio and critical step of preparing flats for a technical package and productions. Downloadable figure templates and flats library are available online. This book is an essential resource for fashion designers to learn technical drawing skills that effectively communicate fashion design concepts. Features · Shows front-view and back-view flats, select side-view and 3/4-view flats, plus variations for menswear and childrenswear · Covers basic CAD techniques, how to use the pen tool, and methods for translating hand-drawn flats to digital drawings · Guest Artist features showcase professional designer styles for flats to inspire creativity · Practical format includes lay-flat spiral binding and drawing practice pages with grids and figure templates Fashion Flats and Technical Drawing STUDIO · Download figure templates and basic garment flats that can be used in different CAD programs or printed out for reference or practice · Access extra drawing exercises and project using women’s, men’s, and children’s flat figure templates · Review concepts with flashcards of essential fashion vocabulary Teaching Resources · The Instructor’s Resources include sample course syllabi, test questions, visual quizzes and grading guidelines. PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please order the book + STUDIO access card bundle ISBN 9781501313035 or eBook + Studio Instant Access bundle ISBN 978150131302.
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