Kali Linux - An Ethical Hacker`s Cookbook - Second Edition, Sharma Himanshu

Автор: Sharma, Himanshu
Название: Kali linux - an ethical hacker`s cookbook
ISBN: 1787121828 ISBN-13(EAN): 9781787121829
Издательство: Неизвестно
Цена: 60070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Over 120 recipes to perform advanced penetration testing with Kali LinuxAbout This Book* Practical recipes to conduct effective penetration testing using the powerful Kali Linux* Leverage tools like Metasploit, Wireshark, Nmap, and many more to detect vulnerabilities with ease* Confidently perform networking and application attacks using task-oriented recipesWho This Book Is ForThis book is aimed at IT security professionals, pentesters, and security analysts who have basic knowledge of Kali Linux and want to conduct advanced penetration testing techniques. What You Will Learn* Installing, setting up and customizing Kali for pentesting on multiple platforms* Pentesting routers and embedded devices* Bug hunting 2017* Pwning and escalating through corporate network* Buffer over?ows 101* Auditing wireless networks* Fiddling around with software-defned radio* Hacking on the run with NetHunter* Writing good quality reportsIn DetailWith the current rate of hacking, it is very important to pentest your environment in order to ensure advanced-level security. This book is packed with practical recipes that will quickly get you started with Kali Linux (version 2016.2) according to your needs, and move on to core functionalities.

This book will start with the installation and configuration of Kali Linux so that you can perform your tests. You will learn how to plan attack strategies and perform web application exploitation using tools such as Burp, and Jexboss. You will also learn how to perform network exploitation using Metasploit, Sparta, and Wireshark.

Next, you will perform wireless and password attacks using tools such as Patator, John the Ripper, and airoscript-ng. Lastly, you will learn how to create an optimum quality pentest report! By the end of this book, you will know how to conduct advanced penetration testing thanks to the book's crisp and task-oriented recipes. Style and approachThis is a recipe-based book that allows you to venture into some of the most cutting-edge practices and techniques to perform penetration testing with Kali Linux.

Автор: Sharma Himanshu
Название: Maths and STATS for Web Analytics and Conversion Optimization
ISBN: 1364849186 ISBN-13(EAN): 9781364849184
Издательство: Неизвестно
Цена: 58940.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The role of maths and statistics in the world of web analytics is not clear to many marketers. Not many talk or write about the usage of statistics and data science in conversion optimization. This book has been written to fill this knowledge gap.This expert guide will teach you exactly what you need to know. It will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions which can quickly improve the bottom-line of your online business. Every topic covered in this book has something to do directly with your day to day job. This book covers vital topics on maths and statistics which every internet marketer/web analyst should get familiar with in order to achieve optimum results from their analysis, marketing campaigns and conversion optimization efforts. It explains some of the most useful statistics terms/concepts one by one and will also show you their practical use in web analytics and conversion optimization, so that you can take advantage of them straightaway.

Автор: Himanshu Sharma
Название: Master the Essentials of Email Marketing Analytics
ISBN: 1367308704 ISBN-13(EAN): 9781367308701
Издательство: Неизвестно
Рейтинг:
Цена: 26730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketers globally rate email marketing as the most powerful online marketing strategy and the one which delivers the best return on investment. Email marketing has a very low cost per acquisition. In other words it is very cheap to acquire and retain customers through emails compared to other marketing channels. There is a reason, your inbox is always full of emails. Email marketing works and it works wonders, provided you know how to deliver your emails in your subscribers' inbox. However the problem is, one in five emails do not reach the inbox. They are either sent to spam folders or are blocked. The percentage of emails that were sent to mailboxes and did not bounce is called the 'Delivery rate'. But Delivery rate does not measure the ability of your email to get into your subscriber's inbox. Therefore, there can be a situation where you have a 99.99 percent delivery rate and still the majority of your emails are ending up in a spam folder and hence not being opened. The percentage of delivered emails that land in a subscriber's inbox is called the 'Inbox placement rate'. You need a high inbox placement rate to get your emails delivered in your subscriber's inbox. In order to improve inbox placement rate, you need to work on improving other KPIs like 'sender score'. There are several KPIs which impact: email deliverability, subscriber engagement and conversions. So if you wish to dramatically reduce your cost per acquisition and increase email marketing ROI, you need to become extremely good at tracking the performance of the various KPIs and metrics used for email marketing. This book focuses solely on the 'analytics' that power your email marketing optimization program. Inside this expert guide, you will discover the various KPIs and metrics used for measuring: email deliverability, subscriber engagement, email conversions and ROI. You will learn about the technology, used by mailbox service providers to make inbox placement decisions.