The Creator Mindset: 63 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability, Bashan Nir

From B-school through the big leagues, the business world often places value on logic and analysis. But on creativity? Not so much. And this, according to Nir Bashan, is a recipe for disaster. What gets the ball rolling when were feeling stuck in our careers? Why is my company not growing or reaching higher levels of profitability? Whats the difference between a workable plan and a stroke of genius?

The answer is creativity--and its the missing ingredient for far too many of us who feel were not reaching our creative potential (or doubt we have it in the first place). In The Creator Mindset, Bashan draws from years of experience in advertising, entertainment, consulting, keynote speaking, and teaching to show you how to use creativity as a decision-making tool, and do so every bit as confidently as you use spreadsheets and data analysis.

Bashan demystifies the process of sharpening this ability by breaking it down into four essential sections. Discover what is meant by a creator mindset, why its crucial in business, how to see the world with this mindset, and how to sustain it. Written in plain language with real-world examples, chapters include:

• Creativity for non-creative people
• Training your mind to think in a creative way
• When nothing else works--creativity will
• Envisioning a world that can be, not the world that is
• The virtues of listening--and the value of making mistakes
• The Creator Mindset guide to crisis
• Beating the complacency conundrum