Athena Rising: How and Why Men Should Mentor Women, Johnson W. Brad, Smith David G.
Автор: Smith Brad, Browne Carol Ann Название: Tools and Weapons: The Promise and the Peril of the Digital Age ISBN: 1984877712 ISBN-13(EAN): 9781984877710 Издательство: Random House (USA) Рейтинг: Цена: 18390.00 T Наличие на складе: Нет в наличии. Описание: With a foreword by Bill GatesFrom Microsoft's President and one of the tech industry's wisest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitization of everything accelerates. Microsoft President Brad Smith operates by a simple core belief: When your technology changes the world, you bear a responsibility to help address the world you have helped create. This might seem uncontroversial, but it flies in the face of a tech sector long obsessed with rapid growth and sometimes on disruption as an end in itself. While sweeping digital transformation holds great promise, we have reached an inflection point. The world has turned information technology into both a powerful tool and a formidable weapon, and new approaches are needed to manage an era defined by even more powerful inventions like artificial intelligence. Companies that create technology must accept greater responsibility for the future, and governments will need to regulate technology by moving faster and catching up with the pace of innovation. In Tools and Weapons, Brad Smith and Carol Ann Browne take us into the cockpit of one of the world's largest and most powerful tech companies as it finds itself in the middle of some of the thorniest emerging issues of our time. These are challenges that come with no preexisting playbook, including privacy, cybercrime and cyberwar, social media, the moral conundrums of artificial intelligence, big tech's relationship to inequality, and the challenges for democracy, far and near. While in no way a self-glorifying "Microsoft memoir," the book pulls back the curtain remarkably wide onto some of the company's most crucial recent decision points, as it strives to protect the hopes technology offers against the very real threats it also presents. There are huge ramifications for communities and countries, and Brad Smith provides a thoughtful and urgent contribution to that effort.
Автор: Smith David G., Johnson W. Brad Название: Good Guys: How Men Can Be Better Allies for Women in the Workplace ISBN: 1633698726 ISBN-13(EAN): 9781633698727 Издательство: Неизвестно Рейтинг: Цена: 29430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The key to advancing gender equality? Men.
Women are at a disadvantage. At home, they often face an unequal division of household chores and childcare, and in the workplace, they deal with lower pay, lack of credit for their contributions, roadblocks to promotion, sexual harassment, and more. And while organizations are looking to address these issues, too many gender-inclusion initiatives focus on how women themselves should respond, reinforcing the perception that these are "women's issues" and that men—often the most influential stakeholders in an organization—don't need to be involved.
Gender-in-the-workplace experts David G. Smith and W. Brad Johnson counter this perception. In this important book, they show that men have a crucial role to play in promoting gender equality at work. Research shows that when men are deliberately engaged in gender-inclusion programs, 96 percent of women in those organizations perceive real progress in gender equality, compared with only 30 percent of women in organizations without strong male engagement.
Good Guys is the first practical, research-based guide for how to be a male ally to women in the workplace. Filled with firsthand accounts from both men and women, and tips for getting started, the book shows how men can partner with their female colleagues to advance women's leadership and equality by breaking ingrained gender stereotypes, overcoming unconscious biases, developing and supporting the talented women around them, and creating productive and respectful working relationships with women.
This Book Will Show You How To Sell Your Digital Products Or The Ones Own By Third-Party.
The internet has revolutionized small businesses and taken them to the next level. Nowadays, it is possible for anyone with an internet connection to create profit online by marketing products to eager, targeted buyers.
The best part is that you don't need a big wad of cash to get started - the internet marketing game is low cost, with sky-rocketing profits While affiliate marketing is a popular option for people who just want a little extra side income, the big bucks come from product launches.
This will be the focus of this book - helping you create and refine your product launch, so that it becomes an irresistible offer that can't be refused.
We'll guide you through market research and how to create a digital product for your launch. You will also learn how to write and produce a sales letter that will grip your audience and coax them into purchasing your product. You will also discover the tactics behind successful promotional and marketing materials.
Later on, you'll learn the sales funnel secrets to boost your earnings per click. You'll also find out how to make your Joint Ventures and Partnerships more profitable, so that you're always on top.
We'll also tell you how to optimize your product launch so that you get the most out of it - from your pre-launch marketing strategies to even timing your launch. And in the final chapter, you'll learn how to boost your sales and make your product launch a sure-fire hit using specific, tried-and-tested techniques.
A LIST OF 100 NICHE MARKETING AND SELLING CONCEPTS
This Book Contains Ideas For Some Larger Popular Niches And Smaller Profitable Targeted Niches. Moreover, You'll Find: 2 Free Manuscripts As Bonus
Some businesses soar towards success, while others falter. Why is this? What do these businesses encompass that others do not?
They have two vital things that failing businesses do not have. An understanding of human psychology that's backed with a niche idea they believe in.
People make decisions based on their emotions. We all desire to look and feel good. We all want to have a sense of security and community. You and I, him and her, we're all seeking those life-changing adventures that make us come alive.
Businesses that understand the human psyche create a special connection with their niche market. While others in that niche fall short and feel impersonal.
Human psychology ties into your copywriting, content marketing, niche market selection, and product creation. When you apply humanness to these areas in your business, success will follow.
What Is Niche Marketing?
Niche marketing is an advertising strategy that focuses on a unique target market. Instead of marketing to everyone who could benefit from a product or service, this strategy focuses exclusively on one group-a niche market-or demographic of potential customers who would most benefit from the offerings.
Other Than Learn How To Create A Successful Blog, This Book Will Show You 100 Ideas To Make Your Articles More Appealing And Profitable
You know you want to put your personal stamp on the Internet, but you're not sure how to accomplish it. When you become a blogger, you carve out a piece of the digital pie and adorn it with the type of content you like to create.
Everyone's journey to blogging differs in many respects, but the following roadmap will start you on your path.
Several popular blogs cover a wide range of content, from sports to politics, but most beginning bloggers succeed more quickly with a niche. Select a topic for your blog that ignites your passion so you'll never lack motivation to keep it running.
Your niche might relate to your profession, your hobbies, or a cause you find particularly worthy. Narrow niches draw small but avid audiences, but make sure your topic offers sufficient breadth to fuel years of blog posts.
Your blog's name should reflect the type of content you wish to post. You might use your own name or create a crafty and creative title that suggests your niche.
Brainstorm post ideas in a notebook or a word processing software program. Don't censure yourself at this stage - write down every idea that comes to mind. Later, you'll eliminate the ideas that don't resonate with your authorial voice.
Generate at least 70-100 blog post titles. Afterward, decide how often you'll post to your blog. Some bloggers add new content every day (or even multiple times per day), while others blog only a couple times a week. Frequency matters less than consistency. Create a schedule and stick to it.
This book will give you 100 article writing profit ideas. There are ideas included for all types of article content and different uses for your articles to increase your traffic, backlinks and sales. Plus you'll get all kinds of article byline endings and resource box ideas that will persuaded people to click on your web site or product link.
Anxiety is a common disorder that affects many people. Treatments vary from medication and coping mechanisms to diet and exercise, but what actually works best? Which foods and dietary habits cause anxiety? Which foods treat and reduce anxiety?
This book provides an in-depth look at how the brain and body function under stress, how events and stress impact anxiety and why eating well balanced, whole foods full of nutrients is key to the prevention and treatment of anxiety:
- What foods help treat anxiety while reducing stress?
- How simple is it to change food options and the significant improvements these changes make in your brain's health, cognitive processes, and functions?
- The basic science behind anxiety, stress, the basics of neurotransmitters and how diet can improve chemical balance in the brain.
- How gut health and balancing your body's natural microbiome is essential to your brain's health and the connection.
This book includes practical guides for creating shopping lists, including nutrients, avoiding deficiencies, and creating weekly meal plans to keep you on track to a better way of eating and living.
The complex systems of the brain and body are explained, with their various connections to different vitamins, minerals, and naturally occurring chemicals that we can obtain through our everyday meals as a form of medicine.
Healing the body with proper nutrition also provides other benefits and goals:
- Stronger cognitive ability and improved brain function.
- Prevention of brain-related diseases.
- Improvement of digestion, weight loss and increasing your metabolism.
- Reduced stress, elevation of mood and warding off depression.
Foods that heal are more than healthy: they are delicious, and the options for recipes, including breakfast, soups, bowls, desserts, and smoothies are limitless
Eating well and keeping healthy doesn't have to be a lifetime of restrictions and limitations. Focusing on nutrients and the numerous foods that contain them opens a new world of opportunity into many new decadent and delicious options for a better way of eating and living.
The Anti Anxiety Diet is for everyone and can benefit everyone, whether they experience the symptoms of anxiety, or wish to prevent them through diet.
Reading this book, you'll be able to accomplish the following goals for easier living and decision making. Recognizing the benefits of all foods, and why some are more important than others for nutritional value. Exploring the world of fermented foods and their numerous benefits. Grocery shopping for the world's most nutrient-rich foods economically and successfully.
Connecting the various functions of your body and mind with nutrition and exercise: how they work together to improve overall health and well-being.
Short-term and long-term goals and how to make them work for a lifetime of anxiety-free living.
Whether you are currently looking to improve your brain's health or searching for a better way to eat, this book will give you the tools and guides you need to plan, prepare and begin a new diet and path to a better, healthier future.
Ready to learn more about the "Anti Anxiety Diet" and its amazing benefits? Start reading today
For 99% of people, affiliate marketing is how they get started.
The idea behind it is that you promote other people's products, often through an affiliate network, earning a commission if people actually end up buying thanks to your marketing.
It's based on revenue sharing. If you have a product and want to sell more, you can offer promoters a financial incentive through an affiliate program. If you have no product and want to make money, then you can promote a product that you feel has value and earn an income from it as an affiliate marketer.
Imagine this: You are out on a vacation in Hawaii with your family. Without a care in the world, you enjoy the most beautiful beaches, scenic locations and different cultural attractions of the state. Now, it's time to return home. In a normal scenario, your bank account would take a steep toll after your return (unless you are already earning passive income with affiliate marketing). What if we tell you that instead of taking a beating, your financial situation can improve even after such exorbitant vacations?
Sounds too good to be true, right?
Affiliate Marketing - Your Hope of Earning Recurring Income for Life.
No matter how absurd you find the idea above, it is possible through affiliate marketing. The digital marketing model works on revenue sharing. Affiliate marketers sell another entity's product or service and earn a commission on the number of sales they make.
If done effectively, affiliate marketing can allow you to have a steady stream of passive income.
Today I want to dive deeper into what affiliate marketing actually is, what sides there are to it, and how to get started. So, let's dive into my affiliate marketing guide. Ready?
How much do you care about your physical well-being? Do you feel the need to improve your body in terms of health? Have you ever felt tired and fatigued during the day? Can you sleep all night or do you wake up frequently? As soon as you get up in the morning, have you got energy the way you would like or are you tired? If so, read on...
I have the solution for you
With the preparation of quick meals (vegetarian and vegan) you will be able to increase your physical well-being from the first days
The Book "PLANT BASED FOR BEGINNERS" contains: a complete cookbook with many plant based recipes + easy and quick meal plan
Today you have the opportunity to learn about the best metodhs for eating in a natural and nutritious way.
You are about to discover the best way to prepare highly energetic and alkalizing foods. These foods are consumed both by athletes and by those who want to increase their physical well-being.
This Book Includes: "VEGETARIAN MEAL PREP" + "PLANT BASED MEAL PREP"
For Whom This Book Is Suitable:
- For all those who want to be healthy and feel well.
- For all those who wish to loose excess weight.
- For all those who want to increase their energy.
- For all those who need to increase their muscles.
- For all those who want to sleep better and wake up refreshed.
- For all those who want to save time preparing meals.
- For all those who want to save money by eating healthy foods.
Today, you have the opportunity to get the most in a simple way. This is a fast and easy way to get results
IS IT POSSIBLE TO EARN MONEY WITH THE NAMES OF ONLINE SITES?
This Book Will Show You How To Earn Money Thanks To Web Domains Discover Our Exact Methodology That You Can Earn Money With Too...
(You Will Find 3 Manuscripts As Bonus Inside This Book )
Do you have $10.00 to spare? If you do, you can jump into the world of domain (DN) flipping and start generating a profit on Day One. It's a no brainer technique that is being used by hundreds of domain flippers around the world who are pulling in tons of quick cash from simple domain flips.
And don't worry about finding brandable, in demand domain names. While we certainly will never likely find a one word domain name available anywhere online (for less than a coupe of hundred thousand dollars), we can still make a decent, and steady income flipping average domain names found on expired lists, or available for immediate registration with your regular domain service provider
The potential for ongoing profit is truly unlimited, and you can average anywhere from $50.00 in profit, to $200.00 or more. Best of all, there are ways to safeguard your domain investments so that you NEVER lose money on a domain sale or auction.
The very worst-case scenario? You break even. Buying and selling domain names can be an exceptionally lucrative venture to get into, however if you are starting off with very little cash flow, it's always best to purchase lower cost domains and generate small profits as you work your way up to larger flips.
While the marketplaces where domain sales are most lucrative are different from that of website flipping, the flip process remains the same with your focus being on locating and purchasing low cost domains and selling them for a higher price.
One of the great aspects of domain flipping is that the work required is minimal. Unlike website flipping, you aren't forced into updating websites, tweak or split test sales copy or outsource tasks to freelancers. You can start, run and manage your domain flipping business entirely on your own with minimal start up costs involved.
To get started in the domain selling arena, all you need to do is find memorable, appealing domain names in niche markets and sell them to buyers, eager to create their own website because they see value in the domains you are selling.
HOW TO USE CREATIVE MARKETING TO SELL YOUR PRODUCTS AND SERVICES
This Book Will Teach You How To Get More Clients And Grow Your Business (You Will Find 3 Manuscripts As Bonus Inside This Book)
How many brands do you think you interact with on a daily basis? From the time you wake to the time you sleep, it's estimated that nearly half an adult's day is consumed by content and branding - up to 4,000 to 10,000 ads each day. As of May 2019, the total worldwide population is 7.7 billion, and of that number 4.4 billion people have internet access, 3.5 billion of whom have active social media profiles.
Over the past several decades, marketing has followed a timeline of developing eras. From mass marketing (1860s-1920s), direct marketing (1920s-1940s), and social and digital media marketing (2010-present). With the implementation of data-driven strategies, the exploding digital infrastructure has changed the way in which companies and businesses operate and advertise. The rise in access to digital media has influenced and reshaped the way that consumers think, act, and buy - forcing the retail industry to evolve in order to survive.
Today, consumers use more devices, ad blockers and privacy protection tools than ever before, not to mention possess increasingly sophisticated customer experience expectations. Brands need to be heard above the unrelenting 'noise' of social media and a dwindling attention span. As a result, the new world of marketing demands personalisation, contextualisation, and dynamism - creative marketing, in essence, to compete for attention.
Do you want to know all the secrets of creative marketing? Buy this book today
How To Get Authority And Credibility Through Your Blog And Social Networks
Over 100 Ideas And Suggestions To Post On Web To Improve Your Image And Become Attractive To Your Friends And Clients.
This book will give you many social media profile concepts. You'll have all kinds of ideas for different information to add to your social networking web page profiles. The more personal and professional information you give your prospects the more likely they will become your friend or followers and purchase your products. This kind of information can boost you credibility, authority, expertise and create rapport and trust with your leads.
A blog is sometimes called web log or weblog. At first, they were used as a personal place, for collecting links, sharing commentary - but now; they are a valid and VALUED form of communication for business people of all types. From the basics of blogging, to the intermediate areas - such as social bookmarking, and article marketing, to the advanced techniques using auto responders and more, there's something for every affiliate marketer to put into motion.
The great thing about blogs is that people read them for fun and for information - in fact, blogging is one of the few areas of the internet that covers business, pleasure, networking and play.
They do for your company what face to face marketing could only do in the past - they provide you with a real, interesting connection to your readers - personalised contact, and information about your company that will allow them to empathise, and discuss your most important points, and anything that ties in with hot button topics and your business.
Blogs give your readers and consumers a chance, not only to read and connect with you, but a chance to comment and discuss with you, and your team, the information that you're sharing - allowing them to further relate to your message. And a consumer that relates to you is a customer in waiting
Our guide covers the very basics of blogging - it skims into areas that you'll possibly never have heard of - and cover them so that you can employ them in seven days - or less.
Buy This Book Now
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