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Selling Naked: A Revolutionary Approach to Launching Your Brand Online, Horwitz Jesse


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Автор: Horwitz Jesse
Название:  Selling Naked: A Revolutionary Approach to Launching Your Brand Online
Перевод названия: Джесси Хорвиц: Откровенная продажа. Революционный подход к запуску вашего бренда он-лайн
ISBN: 9781984826268
Издательство: Random House (USA)
Классификация:
ISBN-10: 1984826263
Обложка/Формат: Hardcover
Страницы: 320
Вес: 0.44 кг.
Дата издания: 18.02.2020
Язык: English
Размер: 149 x 218 x 23
Подзаголовок: A revolutionary approach to launching your brand online
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Поставляется из: США
Описание: A revolutionary blueprint to help aspiring entrepreneurs, startups, and global enterprises alike sell directly to consumers, from the co-founder of the wildly successful e-commerce business Hubble Contacts.

E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts.

In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment.

Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.


Transformation of the organization of american states

Автор: Horwitz, Betty
Название: Transformation of the organization of american states
ISBN: 1843318768 ISBN-13(EAN): 9781843318767
Издательство: Неизвестно
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Цена: 105750.00 T
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Описание:

This book assesses the extent of the authority that the Organisation of American States holds over the key issues confronting its member states. It explores the extent and significance of the transformation of the OAS since 1991: its roots, the reasons for and extent of its emergence, and the role that the organisation currently plays in the promotion of regional governance in the two key issue-areas of security and the defense and promotion of democratic norms and principles of good governance. By assessing where the OAS has succeeded and failed, Horwitz provides an in-depth explanation of how cooperation and consensus works in the Inter-American system.

This study reports on indications that the OAS is looking for ways to act multilaterally in certain security issues, for instance trying to develop a drug regime. The OAS is also actively defending and promoting democratic norms and rules. Presently, the Western Hemisphere is at a crossroads and it is too soon to tell whether the OAS will adapt and succeed or whether the efforts to integrate OAS member states through specific common security policies and the democracy paradigm will add to the list of previous regional integration failures.

This book is an important contribution to the debate on the role of International Organisations in shaping the Inter-American system. By looking at specific cases such as the defence of democracy, where the OAS is working through specific agencies and promoting cooperation and consensus, we are able to discern the successes and failures of the OAS.


The Tokyo Trial: International Conciliation, No. 465, November, 1950

Автор: Horwitz Solis
Название: The Tokyo Trial: International Conciliation, No. 465, November, 1950
ISBN: 1258726211 ISBN-13(EAN): 9781258726218
Издательство: Неизвестно
Цена: 30590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Ptsd: A Short History

Автор: Horwitz Allan V.
Название: Ptsd: A Short History
ISBN: 1421426390 ISBN-13(EAN): 9781421426396
Издательство: Неизвестно
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Цена: 33660.00 T
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A comprehensive history of PTSD.

Post-traumatic stress disorder--and its predecessor diagnoses, including soldier's heart, railroad spine, and shell shock--was recognized as a psychiatric disorder in the latter part of the nineteenth century. The psychic impacts of train crashes, wars, and sexual shocks among children first drew psychiatric attention. Later, enormous numbers of soldiers suffering from battlefield traumas returned from the world wars. It was not until the 1980s that PTSD became a formal diagnosis, in part to recognize the intense psychic suffering of Vietnam War veterans and women with trauma-related personality disorders. PTSD now occupies a dominant place in not only the mental health professions but also major social institutions and mainstream culture, making it the signature mental disorder of the early twenty-first century.

In PTSD, Allan V. Horwitz traces the fluctuations in definitions of and responses to traumatic psychic conditions. Arguing that PTSD, perhaps more than any other diagnostic category, is a lens for showing major historical changes in conceptions of mental illness, he surveys the conditions most likely to produce traumas, the results of those traumas, and how to evaluate the claims of trauma victims.

Illuminating a number of central issues about psychic disturbances more generally--including the relative importance of external stressors and internal vulnerabilities in causing mental illness, the benefits and costs of mental illness labels, and the influence of gender on expressions of mental disturbance--PTSD is a compact yet comprehensive survey. The book will appeal to diverse audiences, including the educated public, students across the psychological and social sciences, and trauma victims who are interested in socio-historical approaches to their condition.

Praise for Allan V. Horwitz's Anxiety: A Short History

"The definitive overview of the history of anxiety."--Bulletin of the History of Medicine

"A lucid, erudite and brisk intellectual history driven by a clear and persuasive central argument."--Social History of Medicine

"An enlightening tour of anxiety, set at a sensible pace, with an exceptional scholar and writer leading the way."--Library Journal


Confederates in the Attic

Автор: Horwitz, Tony
Название: Confederates in the Attic
ISBN: 067975833X ISBN-13(EAN): 9780679758334
Издательство: Random House (USA)
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Цена: 10420.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: National Bestseller

For all who remain intrigued by the legacy of the Civil War -- reenactors, battlefield visitors, Confederate descendants and other Southerners, history fans, students of current racial conflicts, and more -- this ten-state adventure is part travelogue, part social commentary and always good-humored. "Splendid." -Roy Blount, Jr., The New York Times Book Review

When prize-winning war correspondent Tony Horwitz leaves the battlefields of Bosnia and the Middle East for a peaceful corner of the Blue Ridge Mountains, he thinks he's put war zones behind him. But awakened one morning by the crackle of musket fire, Horwitz starts filing front-line dispatches again this time from a war close to home, and to his own heart.

Propelled by his boyhood passion for the Civil War, Horwitz embarks on a search for places and people still held in thrall by America's greatest conflict. The result is an adventure into the soul of the unvanquished South, where the ghosts of the Lost Cause are resurrected through ritual and remembrance.

In Virginia, Horwitz joins a band of 'hardcore' reenactors who crash-diet to achieve the hollow-eyed look of starved Confederates; in Kentucky, he witnesses Klan rallies and calls for race war sparked by the killing of a white man who brandishes a rebel flag; at Andersonville, he finds that the prison's commander, executed as a war criminal, is now exalted as a martyr and hero; and in the book's climax, Horwitz takes a marathon trek from Antietam to Gettysburg to Appomattox in the company of Robert Lee Hodge, an eccentric pilgrim who dubs their odyssey the 'Civil Wargasm.'

Written with Horwitz's signature blend of humor, history, and hard-nosed journalism, Confederates in the Attic brings alive old battlefields and new ones 'classrooms, courts, country bars' where the past and the present collide, often in explosive ways. Poignant and picaresque, haunting and hilarious, it speaks to anyone who has ever felt drawn to the mythic South and to the dark romance of the Civil War.

The Dark Lord Clementine

Автор: Horwitz Sarah Jean
Название: The Dark Lord Clementine
ISBN: 1616208945 ISBN-13(EAN): 9781616208943
Издательство: Неизвестно
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Цена: 16510.00 T
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Описание: When her father is cursed by a rival witch, twelve-year-old Clementine Morcerous assumes his duties as Dark Lord of the realm, but soon questions her father`s code of good and evil.

Austrian Economics

Автор: Horwitz Steven
Название: Austrian Economics
ISBN: 1948647958 ISBN-13(EAN): 9781948647953
Издательство: Неизвестно
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Цена: 12670.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Baghdad W/O Map Misadvs Arabia

Автор: Horwitz, Tony
Название: Baghdad W/O Map Misadvs Arabia
ISBN: 0452267455 ISBN-13(EAN): 9780452267459
Издательство: Random House (USA)
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Цена: 9810.00 T
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Mr. Met: How a Sports-Mad Kid from Jersey Became Like Family to Generations of Big Leaguers

Автор: Horwitz Jay
Название: Mr. Met: How a Sports-Mad Kid from Jersey Became Like Family to Generations of Big Leaguers
ISBN: 1629377910 ISBN-13(EAN): 9781629377919
Издательство: Gazelle Book Services
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Цена: 35680.00 T
Наличие на складе: Невозможна поставка.
Описание: Anyone who knows Jay Horwitz knows he loves stories and has a wealth of them to share. As the beloved, longtime PR director for the New York Mets, he has witnessed and quietly shaped some of the most memorable moments in team history, becoming a trusted friend and mentor to generations of players, from Darryl Strawberry to Jacob deGrom. In this fascinating memoir, Horwitz tells the unlikely story of a childhood dream come true, offering an unparalleled insiders perspective on four dynamic and unpredictable decades of Mets baseball. Featuring reflections and anecdotes only Horwitz can tell, on subjects ranging from clubhouse hijinks to the chaotic New York media scene to navigating moments of greatness and defeat, Mr. Met is a remarkable behind-the-scenes ride that fans will not want to miss.

Spying on the South: An Odyssey Across the American Divide

Автор: Horwitz Tony
Название: Spying on the South: An Odyssey Across the American Divide
ISBN: 1101980303 ISBN-13(EAN): 9781101980309
Издательство: Random House (USA)
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Цена: 11030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Chess Studies and End-Games: Systematically Arranged, Being a Complete Guide for Learners and Advanced Players

Автор: Horwitz Bernard, Wayte William
Название: Chess Studies and End-Games: Systematically Arranged, Being a Complete Guide for Learners and Advanced Players
ISBN: 0343402912 ISBN-13(EAN): 9780343402914
Издательство: Неизвестно
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Цена: 16510.00 T
Наличие на складе: Невозможна поставка.

Chess Studies and End-Games

Автор: Horwitz Bernard, Kling Joseph, Wayte William
Название: Chess Studies and End-Games
ISBN: 1296859835 ISBN-13(EAN): 9781296859831
Издательство: Неизвестно
Цена: 45070.00 T
Наличие на складе: Невозможна поставка.

Spying on the South: An Odyssey Across the American Divide

Автор: Horwitz Tony
Название: Spying on the South: An Odyssey Across the American Divide
ISBN: 1984888641 ISBN-13(EAN): 9781984888648
Издательство: Random House (USA)
Цена: 27590.00 T
Наличие на складе: Невозможна поставка.
Описание: The best-selling author of Confederates in the Attic returns to the South and the Civil War era for an epic adventure on the trail of America's greatest landscape architect.

In the 1850s, the young Frederick Law Olmsted was adrift, a restless farmer and dreamer in search of a mission. He found it during an extraordinary journey, as an undercover correspondent in the South for the up-and-coming New York Times.

For the Connecticut Yankee, pen name "Yeoman," the South was alien, often hostile territory. Yet Olmsted traveled for 14 months, by horseback, steamboat, and stagecoach, seeking dialogue and common ground. His vivid dispatches about the lives and beliefs of Southerners were revelatory for readers of his day, and Yeoman's remarkable trek also reshaped the American landscape, as Olmsted sought to reform his own society by creating democratic spaces for the uplift of all. The result: Central Park and Olmsted's career as America's first and foremost landscape architect.

Tony Horwitz rediscovers Yeoman Olmsted amidst the discord and polarization of our own time. Is America still one country? In search of answers, and his own adventures, Horwitz follows Olmsted's tracks and often his mode of transport (including muleback): through Appalachia, down the Mississippi River, into bayou Louisiana, and across Texas to the contested Mexican borderland. Venturing far off beaten paths, Horwitz uncovers bracing vestiges and strange new mutations of the Cotton Kingdom. Horwitz's intrepid and often hilarious journey through an outsized American landscape is a masterpiece in the tradition of Great Plains, Bad Land, and the author's own classic, Confederates in the Attic.


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