Автор: Malhotra, Naresh K. Название: Marketing research: an applied orientation, global edition ISBN: 1292265639 ISBN-13(EAN): 9781292265636 Издательство: Pearson Education Цена: 127070 T Описание: For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies.
The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.
Автор: Cate Farrall, Marianne Lindsley Название: Professional English in Use Marketing Book with answers ISBN: 0521702690 ISBN-13(EAN): 9780521702690 Издательство: Cambridge University Press Рейтинг: Цена: 49610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.
Автор: Creswell, John W. Creswell, J. David Название: Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 5 ed. ISBN: 1506386768 ISBN-13(EAN): 9781506386768 Издательство: Sage Publications Рейтинг: Цена: 116790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The bestseller that pioneered the comparison of qualitative, quantitative, and mixed methods research design continues in its Fifth Edition to help students and researchers prepare their plan or proposal for a scholarly journal article, dissertation or thesis.
Автор: Hajli Название: Handbook Of Research On Integrating Social Media Into Strategic Marketing ISBN: 1466683538 ISBN-13(EAN): 9781466683532 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 259160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer.The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Автор: Gbadamosi, Ayantunji Название: Young consumer behaviour ISBN: 0415790093 ISBN-13(EAN): 9780415790093 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing.
Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues.
Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.
Автор: Czarnota, Jedrzej (trilateral Research Ltd, Uk) Название: Co-creation, innovation and new service development ISBN: 1138636592 ISBN-13(EAN): 9781138636590 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Невозможна поставка. Описание: This book offers highly detailed insights into the industry, which is at the forefront of co-creation. Furthermore, it sheds new light on the videogames firms and their operations and is therefore ideally designed for researchers, educators, and students alike in the fields of knowledge management, innovation management, firm strategy, organization studies and creativity management.
Автор: Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Ve Название: Consumer Culture Theory ISBN: 1787439070 ISBN-13(EAN): 9781787439078 Издательство: Emerald Рейтинг: Цена: 99400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.
Автор: Thomas G Название: How to Do Your Research Project: Third Edition ISBN: 1473948878 ISBN-13(EAN): 9781473948877 Издательство: Sage Publications Рейтинг: Цена: 27450.00 T Наличие на складе: Поставка под заказ. Описание: ITAMOrg(R) IT Hardware Asset Management Certifications is suitable for individuals wanting to demonstrate they have achieved sufficient understanding of how to apply and tailor the Hardware Asset Management practices. Hardware Asset Management (HAM) is important for every organization. Management and control of hardware influences the risk on most asset types such as Software, Cloud & Services and People and Information assets. E.g., if you are not in control of what hardware is in use it is not possible for you to control your software which will result in software license in-compliance and other risks.The Hardware Asset Management Specialist Certification brings participants IT Service Management best practices together with Hardware Asset Management best practices. This will help an organization to implement Hardware Asset Management lifecycle processes and showing how IT Service Management can support HAM lifecycles to be in control and support the other Asset types.The purpose of the ITAMOrg Hardware Asset Management Specialist (HAMS) course and certification is to provide knowledge on best practices and use of Hardware Asset Management (HAM) in the challenges that Hardware Asset Managers face on a daily basis. This certification is based on a practical approach to strengthen the participants understanding of how ISO 55000 and IT Service Management best practice relates to everyday use of HAM, Hardware standards, Hardware lifecycle control, control of retirement and disposal and organizational issues that saturates many businesses in today`s digital world.This Courseware is suited for the ITAMOrg(R) 2020 HAM exam. There is also a sample exam added of the ITAMOrg(R) 2020 Hardware Asset Management in case the participant prefers to refresh its knowledge. The Exam is delivered in English.
Название: Marketing Research ISBN: 0333721780 ISBN-13(EAN): 9780333721780 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Поставка под заказ. Описание: Introduction to marketing research which brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection. Aimed at post graduate students on business courses or students on professional marketing courses.
Автор: Philip Hans Franses Название: Quantitative Models in Marketing Research ISBN: 0521801664 ISBN-13(EAN): 9780521801669 Издательство: Cambridge Academ Рейтинг: Цена: 71800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.
Автор: Paul Baines Название: Introducing Marketing Research ISBN: 0471497703 ISBN-13(EAN): 9780471497707 Издательство: Wiley Рейтинг: Цена: 49580.00 T Наличие на складе: Поставка под заказ. Описание: Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups.
Название: Resuscitation: Translational Research ISBN: 8847055067 ISBN-13(EAN): 9788847055063 Издательство: Springer Рейтинг: Цена: 139750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Resuscitation
Название: Innovations in social marketing and public health communication ISBN: 3319198688 ISBN-13(EAN): 9783319198682 Издательство: Springer Рейтинг: Цена: 130430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Innovations in Social Marketing and Public Health Communication
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