Dykes Brent Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals 9781119615712

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Автор: Dykes Brent (Брент Дайкс)
Название: Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals
Перевод названия: Брент Дайкс: Эффективное повествование данных. Как управлять изменениями с помощью данных, описатель
ISBN: 9781119615712
Издательство: Wiley
Классификация:

Математика

ISBN-10: 1119615712
Обложка/Формат: Hardback
Страницы: 336
Вес: 0.66 кг.
Дата издания: 23.01.2020
Серия: Mathematics
Язык: English
Размер: 225 x 158 x 21
Читательская аудитория: Professional & vocational
Ключевые слова: Mathematics
Подзаголовок: How to drive change with data, narrative and visuals
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание:

Master the art and science of data storytelling--with frameworks and techniques to help you craft compelling stories with data.

The ability to effectively communicate with data is no longer a luxury in todays economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative--to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.

Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling--data, narrative, and visuals--and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to:

Transform your insights and data visualizations into appealing, impactful data stories
Learn the fundamental elements of a data story and key audience drivers
Understand the differences between how the brain processes facts and narrative
Structure your findings as a data narrative, using a four-step storyboarding process
Incorporate the seven essential principles of better visual storytelling into your work
Avoid common data storytelling mistakes by learning from historical and modern examples

Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.

Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals, Dykes Brent