Psychology of food marketing and overeating, 

Название: The Psychology of Food Marketing and Overeating
ISBN: 0367223147 ISBN-13(EAN): 9780367223144
Издательство: Taylor&Francis
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Цена: 122490.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book integrates recent research and existing knowledge on food marketing and its effects on the eating behaviour of children, adolescents, and adults, examining the important factors and psychological processes that explain the effects of food marketing in a range of contexts.

Автор: Kima Cargill
Название: The Psychology of Overeating: Food and the Culture of Consumerism
ISBN: 1472581083 ISBN-13(EAN): 9781472581082
Издательство: Bloomsbury Academic
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Цена: 126720.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Drawing on empirical research, clinical case material and vivid examples from modern culture, The Psychology of Overeating demonstrates that overeating must be understood as part of the wider cultural problem of consumption and materialism. Highlighting modern society's pathological need to consume, Kima Cargill explores how our limitless consumer culture offers an endless array of delicious food as well as easy money whilst obscuring the long-term effects of overconsumption.

The book investigates how developments in food science, branding and marketing have transformed Western diets and how the food industry employs psychology to trick us into eating more and more - and why we let them. Drawing striking parallels between 'Big Food' and 'Big Pharma', Cargill shows how both industries use similar tactics to manufacture desire, resist regulation and convince us that the solution to overconsumption is further consumption. Real-life examples illustrate how loneliness, depression and lack of purpose help to drive consumption, and how this is attributed to individual failure rather than wider culture.

The first book to introduce a clinical and existential psychology perspective into the field of food studies, Cargill's interdisciplinary approach bridges the gulf between theory and practice. Key reading for students and researchers in food studies, psychology, health and nutrition and anyone wishing to learn more about the relationship between food and consumption.

Автор: Lynn R. Kahle, Chung-Hyun Kim
Название: Creating Images and the Psychology of Marketing Communication
ISBN: 041564707X ISBN-13(EAN): 9780415647076
Издательство: Taylor&Francis
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Цена: 35720.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.

Автор: Giordan
Название: Consumer Education (RLE Consumer Behaviour)
ISBN: 1138839140 ISBN-13(EAN): 9781138839144
Издательство: Taylor&Francis
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Цена: 112290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic context, describing how teachers have approached some of the subjects discussed in the book in class. Although based on the UK experience, it contains many references to global consumerism.

Автор: Dimofte Claudiu
Название: Consumer Psychology in a Social Media World
ISBN: 0765646943 ISBN-13(EAN): 9780765646941
Издательство: Taylor&Francis
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Цена: 51030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.

Автор: Gunter Barrie, Furnham Adrian
Название: Consumer Profiles (Rle Consumer Behaviour): An Introduction to Psychographics
ISBN: 1138832464 ISBN-13(EAN): 9781138832466
Издательство: Taylor&Francis
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Цена: 51030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992,introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

Автор: Henderson Fred
Название: Capitalism and the Consumer (Rle Consumer Behaviour)
ISBN: 1138832774 ISBN-13(EAN): 9781138832770
Издательство: Taylor&Francis
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Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics an integral part of social structure and economic theory.

Автор: Wilson, Tony (university Malaysia Sarawak)
Название: Consumption, psychology and practice theories
ISBN: 1138123935 ISBN-13(EAN): 9781138123939
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Aimed at academics and researchers in the fields of Marketing, Communication Studies, Sociology and beyond, this book constructs a research platform retracing the theory of practices research from its philosophical beginning towards a shared territory that can be located, recognized as being past and present hermeneutics.

Автор: O`Shaughnessy
Название: Interpretation in Social Life, Social Science, and Marketing
ISBN: 1138992577 ISBN-13(EAN): 9781138992573
Издательство: Taylor&Francis
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Цена: 51030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.

Название: Social Marketing
ISBN: 1138876623 ISBN-13(EAN): 9781138876620
Издательство: Taylor&Francis
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Цена: 58170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume brings together academic, governmental, and for-profit experts on advertising to address issues of social marketing, which represents an increasingly important corner of marketing. For marketers, consumer psychologists, and policy makers.

Название: The Connected Customer
ISBN: 1138997765 ISBN-13(EAN): 9781138997769
Издательство: Taylor&Francis
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Цена: 51030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers.  This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.

Автор: Foxall/Goldsmith/Brown
Название: Consumer Psychology Marketing Ed2
ISBN: 1861523718 ISBN-13(EAN): 9781861523716
Издательство: Cengage Learning
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Цена: 68630.00 T
Наличие на складе: Нет в наличии.
Описание: Offers a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. This edition also includes end-of-chapter questions and suggested further reading.