Автор: Waldron Sangeeta Название: The PR Knowledge Book ISBN: 9781949991642 Издательство: Mare Nostrum (Eurospan) Классификация:
ISBN-10: 1949991644
Обложка/Формат: Paperback Страницы: 152 Вес: 0.21 кг. Дата издания: 31.07.2019 Язык: English Размер: 229 x 152 x 8 Рейтинг: Поставляется из: Англии Описание: The PR Knowledge Book is for everyone, irrespective of where you are in the world-whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business. Дополнительное описание: Public relations
