Автор: William Pride , O. C. Ferrell Название: Marketing ISBN: 0357033795 ISBN-13(EAN): 9780357033791 Издательство: Cengage Learning Рейтинг: Цена: 143610.00 T Наличие на складе: Нет в наличии. Описание: Gain an understanding of today's marketing principles with Pride/Ferrell's engaging MARKETING. Develop the knowledge and decision-making skills to succeed as in-depth coverage highlights fundamental marketing concepts and strategies. Practical applications and examples emphasize the latest social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition.
This edition also expands coverage of business markets and buying behavior, marketing channels and supply-chain management, retailing, personal selling and marketing analytics. An eBook lets you highlight terms and includes embedded Concept Check quizzes to assess understanding of key concepts. You have convenient mobile access to assignments, digital flashcards, company videos, an interactive marketing plan, practice exams and activities as a marketer.
Автор: Fraedrich, John (southern Illinois University At Carbondale) Ferrell, O. C. (auburn University) Ferrell (auburn University) Название: Business ethics ethical decision making ISBN: 1337614432 ISBN-13(EAN): 9781337614436 Издательство: Cengage Learning Рейтинг: Цена: 78130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Learn to make successful ethic decisions in today's complex managerial environment with Ferrell/Fraedrich/Ferrell's market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 12E. Packed with cases, exercises and simulations, this applied approach uses a proven managerial framework to address overall concepts, processes and best practices associated with top business ethics programs. You clearly see how to integrate ethics into key strategic business decisions.
This thoroughly revised edition highlights new legislation affecting business ethics and offers the most up-to-date examples and best practices of high-profile organizations. Twenty new or updated original case studies provide insights into ethical dilemmas. MindTap digital resources help you master concepts and prepare for exercises, quizzes and exams while a new simulation guides you in making strong ethical decisions.
Автор: Ferrell Keith Название: Ernest Hemingway: The Search for Courage ISBN: 1590773527 ISBN-13(EAN): 9781590773529 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 16880.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A fascinating biography for young readers that illustrates Ernest Hemingway`s achievement as a writer and paints a vivid portrait of one of America`s finest authors.
Автор: Ferrell Keith Название: George Orwell: The Political Pen ISBN: 1590773543 ISBN-13(EAN): 9781590773543 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 15470.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this first biography of George Orwell for young readers, Keith Ferrell vividly recreates the turbulent life of the noted author and political writer who is known for 1984 and Animal Farm.
