I Wrote the Book on Advertising.: It Took 50 Years on Madison Ave, a Million Concepts.... 9781543967524

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Автор: Peduto Patrick
Название: I Wrote the Book on Advertising.: It Took 50 Years on Madison Ave, a Million Concepts....
ISBN: 9781543967524
Издательство: Bookbaby
Классификация:

ISBN-10: 1543967523
Обложка/Формат: Hardcover
Страницы: 158
Вес: 0.66 кг.
Дата издания: 20.08.2019
Язык: English
Размер: 222 x 25 x 222
Читательская аудитория: General (us: trade)
Подзаголовок: It took 50 years on madison ave, a million concepts....
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Поставляется из: США
Описание: Far beyond the basics of the advertising creative department this book deals with the nuances of art direction, copywriting, strategy and selling the idea. Grounded in the reality of having done every job in the creative department, working on over 200 Fortune 100 brands or services and brands that started with an entrepreneurs dreams.Nearly 100 other professional creative directors, art directors, copywriter and teachers contributed sidebar readbites.For over 30 years students have been taught whats in this book by the author. Many of the creative directors, art directors, copywriters and teachers working today were taught by the author. Many have sidebar contributed readmits.

I Wrote the Book on Advertising.: It Took 50 Years on Madison Ave, a Million Concepts...., Peduto Patrick