Описание: Discovered will give you the knowledge you desire to create unforgettable and transformational customer search experiences. - Dr. Marie Haynes, Foreword
In the world of marketing, if youre not playing the game, then youre being played.
Advancements in technology have evolved the way we attract and serve customers. As such, its imperative that we keep up with each development and use them to our advantage so that were always ahead of rapidly changing consumer behaviors. The old ways of getting customers attention arent as effective in our new world. If you want to remain relevant, you must adapt.
These are the techniques the top 1% brands are using. Start doing the same so you can rise above them
Theres a new channel that most businesses arent taking advantage of because they dont understand the power behind it and dont know where to start. Yet, its the next big thing. Its the new way people are searching because its a lot faster and easier. With voice, customers can quickly summon search results with a few spoken words. This alternate channel benefits your business because it opens up avenues for brand discovery, customer support, and direct communication when shoppers are searching for a solution.
But why stop there? Why not surpass more competitors by taking it one step further?
Theres no point in having optimized content on your website if its not going to deliver an enriched customer experience. The customer experience plays a significant role in how you attract, delight, and keep customers. As a pivotal element of your business, this what makes your brand memorable and builds affinity for your brand.
In Discovered, all of this is explained in simple terms so that you can implement these tips as quickly and easily as possible.
In this book, youll discover:
- How search engines work so that you can leverage their systems
- The patterns behind shoppers search behavior
- How to optimize your online content for voice search
- How to streamline a customers journey from their first search to post-purchase
- What traits, mindset, and culture will increase your chances of success
Discovered contains valuable tips and strategies to build your online presence using Search Engine Marketing, Search Engine Optimization (SEO), and Voice Search Optimization so that your brand is renowned for its Customer Experience.
