Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7 707 857-29-98
  +7(7172) 65-23-70
  10:00-18:00 пн-пт
  shop@logobook.kz
   
    Поиск книг                        
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Бестселлеры | |
 

The Agile Consumer: Navigating the Empowered Economy and the Future of Customer Experience, Kihlstrom Greg


Варианты приобретения
Цена: 32650.00T
Кол-во:
 о цене
Наличие: Невозможна поставка.

в Мои желания

Автор: Kihlstrom Greg
Название:  The Agile Consumer: Navigating the Empowered Economy and the Future of Customer Experience
ISBN: 9781543975802
Издательство: Bookbaby
Классификация:






ISBN-10: 1543975801
Обложка/Формат: Hardcover
Страницы: 330
Вес: 0.70 кг.
Дата издания: 04.08.2019
Язык: English
Размер: 237 x 160 x 31
Читательская аудитория: General (us: trade)
Подзаголовок: Navigating the empowered economy and the future of customer experience
Рейтинг:
Поставляется из: США
Описание: We are living in an agile world. What started with technologists and marketers has spread across entire organizations, and didnt stop there. Consumers are thinking agile as well. They are more willing to be part of product development and the process of building brands than ever before, due to a number of social, technological, and economic factors. Also, as employees, they are also more interested in sharing values with the companies they work for, and are looking for new types of management and work environments. All of this adds up to the makings of an Agile World led by newly-empowered consumers in an evolving economy.The book gives practical examples of how agile thinking and approaches, as well as a shift in consumer behavior, are changing the brand-consumer relationship with the opportunity for better outcomes for both. As brands become more sophisticated and consumers have an increasing amount of choices, the power dynamic in the brand-consumer relationship has shifted to giving consumers more control than ever before. While this is a shift from the early days of branding and marketing, it is one that provides new opportunities for consumers and positions brands as facilitators of an evolving creative economy. It provides examples of how companies like Procter & Gamble, ING, Google, Betabrand, LEGO, and others are shaping this new dynamic while achieving innovative and profitable outcomes.The book features a foreword from Lisa Nirell, Chief Energy Officer of EnergizeGrowth and author of EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company and The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World.The Agile Consumer is the third book in Kihlstr ms Agile series, which started with 2016s The Agile Web, exploring how the agile methodology applied properly website design, can create dramatic improvements in their efforts. 2018s The Agile Brand explored how brands that embrace consumer feedback and create a living brand that evolves over time while staying true to their values.

April Kihlstrom`s Book in a Week Workbook

Автор: Kihlstrom April
Название: April Kihlstrom`s Book in a Week Workbook
ISBN: 1490995846 ISBN-13(EAN): 9781490995847
Издательство: Неизвестно
Цена: 12810.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Wondering where to start brainstorming your book? Fiction or nonfiction, this workbook will help you plan out your story in ways you never have before.

Most of us write linearly but brainstorm in a nonlinear way. If one thinks of writing a book as being similar to putting together a puzzle, this workbook is intended to help writers create key puzzle pieces. This workbook is intended to help writers brainstorm and plan out their books in a way that is organic.

April Kihlstrom was one of the first writers to embrace the concept of Book in a Week. She has been teaching the material in workshops and online classes for years. All of the material in this book comes from her experience both as a multi-published author and in teaching these workshops and classes.

"April's questions will make you explore your ideas -- and give you new ones. They will challenge you to develop the full potential out of your story."--Anne McAllister, award winning author contemporary romances

"Through the series of questions that April asks she makes each author delve deeply into their character and story line. April's questions make you think about how your character's history, social standing, occupation, family position, and more impacts how they handle the various situations we authors toss them into. At the end of April's class you have a deep understanding of your characters that writing the story will be a breeze."--Ruth Seitelman, published author

"I will be forever grateful for the month I spent doing your lessons in BIAW. The lessons were, indeed, thought-provoking. The questions you asked me to answer made me really think about where I was going with my book, and how I could make it the most interesting. I worried that, since I am writing non-fiction, I might not get value from it, but I was wrong. I appreciated the way you posed questions for both fiction and non-fiction writers.Thank you so much for all of your kind help."--Robin Heart Shepperd, nonfiction


Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2)
ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
Kaspi QR
   В Контакте     В Контакте Мед  Мобильная версия