Mysticism and Contemporary Life: Essays in Honor of Bernard McGinn, Higgins J. August, Markey John J.
Название: Market Leader 3rd Ed Marketing ISBN: 1408220075 ISBN-13(EAN): 9781408220078 Издательство: Pearson Education Рейтинг: Цена: 16660.00 T Наличие на складе: Есть Описание: The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.
Автор: Thorp Edward O. Название: A Man for All Markets: From Las Vegas to Wall Street, How I Beat the Dealer and the Market ISBN: 1400067960 ISBN-13(EAN): 9781400067961 Издательство: Random House (USA) Рейтинг: Цена: 18390.00 T Наличие на складе: Нет в наличии. Описание: The incredible true story of the card-counting mathematics professor who taught the world how to beat the dealer and, as the first of the great quantitative investors, ushered in a revolution on Wall Street.
A child of the Great Depression, legendary mathematician Edward O. Thorp invented card counting, proving the seemingly impossible: that you could beat the dealer at the blackjack table. As a result he launched a gambling renaissance.
His remarkable successand mathematically unassailable methodcaused such an uproar that casinos altered the rules of the game to thwart him and the legions he inspired. They barred him from their premises, even put his life in jeopardy. Nonetheless, gambling was forever changed.
Thereafter, Thorp shifted his sights to ';the biggest casino in the world': Wall Street.
Devising and then deploying mathematical formulas to beat the market, Thorp ushered in the era of quantitative finance we live in today. Along the way, the so-called godfather of the quants played bridge with Warren Buffett, crossed swords with a young Rudy Giuliani, detected the Bernie Madoff scheme, and, to beat the game of roulette, invented, with Claude Shannon, the world's first wearable computer.
Here, for the first time, Thorp tells the story of what he did, how he did it, his passions and motivations, and the curiosity that has always driven him to disregard conventional wisdom and devise game-changing solutions to seemingly insoluble problems. An intellectual thrill ride, replete with practical wisdom that can guide us all in uncertain financial waters, A Man for All Markets is an instant classica book that challenges its readers to think logically about a seemingly irrational world.
Praise for A Man for All Markets
';In A Man for All Markets, [Thorp] delightfully recounts his progress (if that is the word) from college teacher to gambler to hedge-fund manager.
Along the way we learn important lessons about the functioning of markets and the logic of investment.'The Wall Street Journal
';[Thorp] gives a biological summation (think Richard Feynman's Surely You're Joking, Mr. Feynman!) of his quest to prove the aphorism ';the house always wins' is flawed. .
. . Illuminating for the mathematically inclined, and cautionary for would-be gamblers and day traders' Library Journal
Название: Bottom of the pyramid marketing ISBN: 1787145565 ISBN-13(EAN): 9781787145566 Издательство: Emerald Рейтинг: Цена: 104340.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.
Автор: Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Ve Название: Consumer Culture Theory ISBN: 1787439070 ISBN-13(EAN): 9781787439078 Издательство: Emerald Рейтинг: Цена: 99400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.
Автор: Grewal Dhruv Название: Shopper Marketing and the Role of In-store Marketing ISBN: 1784410012 ISBN-13(EAN): 9781784410018 Издательство: Emerald Рейтинг: Цена: 132790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As the way shoppers` purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-store marketing activities on their path to purchase.
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