The Quest for Attention: Nonprofit Advocacy in a Social Media Age, Guo Chao, Saxton Gregory

Автор: John McNutt, Chao Guo, Lauri Goldkind, Seongho An
Название: Technology in Nonprofit Organizations and Voluntary Action
ISBN: 9004378138 ISBN-13(EAN): 9789004378131
Издательство: Brill
Цена: 92980.00 T
Наличие на складе: Невозможна поставка.
Описание: Information and communication technologies (ICT) are major forces shaping our current age. ICT affects many areas of human existence and influences the both human wellbeing and human evil. The nonprofit sector is already heavily involved in technology both as a way to pursue its mission and as an influential factor in the evolution of the sector. This article examines how technology affects the sector and how the sector uses technology in its work. The article begins with a discussion of how the emerging information society will change the nonprofit sector. The sector that we know is grounded on our experience in the agrarian and industrial periods in the United States and Europe. We then explore how technology evolved in the sector. This is followed by an examination of technology and nonprofit organizational behavior. Technology changes the organizations that make use of its capacities. Next is a discussion of the types of technology that nonprofit organizations use. The final three sections deal with technology and social change, technology in nonprofit settings, and issues and trends. This article provides the reader with a current appreciation of the scholarly and professional literature on ICT in the nonprofit sector.

Автор: Guo Chao, Saxton Gregory
Название: The Quest for Attention: Nonprofit Advocacy in a Social Media Age
ISBN: 1503605019 ISBN-13(EAN): 9781503605015
Издательство: Mare Nostrum (Eurospan)
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Цена: 108680.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
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Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.