Beats, Bytes, & Brands: Lessons Every Brand Can Learn from Musicians in the Digital Age, Kirshbaum Jesse

In an age when people are as passionate about their brands as they are about their favorite bands, musicians have become the most influential and creative promotional forces in the world. Consumers are no longer simply buying products or services--they are buying identities. So, whether youre a Fortune 500 marketer looking to impact the culture on a global scale or a start-up just trying to get the word out about your business, every brand can learn from the way musicians and celebrity influencers market themselves.

As founder of Nue Agency (the award-winning creative boutique named to Inc. magazines 500 List as the third fastest-growing media company in America), author Jesse Kirshbaum sits at the intersection where music, culture, brands, and technology meet. He has represented some of the biggest and most relevant artists of our time--including Clipse, Pusha T, J. Cole, Big Sean, Mike Posner, Wale, Action Bronson, Solange, and many more.