Memoirs of the Life of George Frederic Handel: To Which Is Added, a Catalogue of His Works, and Observations Upon Them (1760), Mainwaring John
Автор: Mainwaring Simon Название: We First ISBN: 0230110266 ISBN-13(EAN): 9780230110267 Издательство: Macmillan ELT Рейтинг: Цена: 1650.00 T Наличие на складе: Нет в наличии. Описание: A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies.
