Ratten Vanessa Sport Entrepreneurship: Developing and Sustaining an Entrepreneurial Sports Culture 9783319892276

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Автор: Ratten Vanessa
Название: Sport Entrepreneurship: Developing and Sustaining an Entrepreneurial Sports Culture
ISBN: 9783319892276
Издательство: Springer
Классификация:

Спортивные мероприятия и их организация

ISBN-10: 3319892274
Обложка/Формат: Paperback
Страницы: 149
Вес: 0.24 кг.
Дата издания: 06.06.2019
Серия: Management for professionals
Язык: English
Издание: Softcover reprint of
Иллюстрации: 20 tables, color; 1 illustrations, black and white; xi, 149 p. 1 illus.
Размер: 156 x 237 x 16
Читательская аудитория: Professional & vocational
Подзаголовок: Developing and sustaining an entrepreneurial sports culture
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание: This book introduces the structure, economic arguments, and business strategies for entrepreneurship in sport. Here, the entrepreneurial process is usually initiated by organizations, people or governments who are embedded in both economic and social contexts. The development of technologies that have enhanced the diffusion of information and the creation of new international markets has impacted sports entrepreneurship activities. The goal of this book is to introduce readers to emerging issues in sport entrepreneurship and management. The book focuses on the role of entrepreneurship in the sports context by examining how to leverage the opportunities that arise from networks and optimize resources by identifying where they can most effectively be put to use. As a unique discipline, sport entrepreneurship helps to identify the conditions under which and the processes in which upcoming business ventures need to be pursued. The book will be useful for sports organizations, athletes and government organizations promoting the use of entrepreneurship to generate competitive advantages on the global marketplace.

Дополнительное описание: An Introduction to Sport Entrepreneurship.- The Sport Industry and Entrepreneurship.- Game Changes in Sport: The Role of Innovation and Creativity.- Athlete Entrepreneurs.- Perspectives of Sport Entrepreneurship.- Sport Business and Entrepreneurship.- Sys

Sport Entrepreneurship: Developing and Sustaining an Entrepreneurial Sports Culture, Ratten Vanessa