Aren`t you gonna die someday? elaine may`s mikey and nicky: an examination, reflection, and making of (hardback), Cooper Patrick

Автор: Vlaskovits Patrick, Cooper Brant
Название: The Entrepreneur`s Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany
ISBN: 0982743602 ISBN-13(EAN): 9780982743607
Издательство: Неизвестно
Цена: 21840.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "This is a must read for all startups and stakeholders."
- Steve Blank, author of The 4 Steps to the Epiphany, creator of Customer Development methodology

"The Entrepreneur's Guide is an easy read. It is written in a conversational tone, doesn't take itself too seriously, and avoids extraneous fluff."

- Eric Ries, Author & Creator of the Lean Startup methodology

"Get the CustDev book to dive deep into customer interviews and understand how your product can be developed to meet your customers' needs."

- Dan Martell, Founder of Flowtown, angel investor

Customer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries' Lean Startup methodology. Focused on the Customer Discovery step, The Entrepreneur's Guide to Customer Development is an easy to follow guide for finding early adopters, building a Minimum Viable Product, finding Product-Market fit, and establishing a sales and marketing roadmap.

Deemed a "must-read" by Steve Blank and Eric Ries, inside you will find detailed customer development and lean startup concept definitions, a step-by-step approach to best practices, a business model analysis guide, case studies, rich graphics, as well as worksheets and exercises. No matter the stage of your business, you will return often to this guide to learn how to build a product people want;"get out of the building;" foster strong customer relationships; test business model risk; reach out to early adopters; conduct startup marketing; create a customer funnel based on buyers' process; and prepare your startup to scale up.

The Entrepreneur's Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epiphany, affectionately known as the "CustDev book," serves as course text for classes at Stanford University, University of Chicago, Boston University, DePaul University, University of Minnesota and University of Norway.

"Our UCL (University College London) students love The Entrepreneur's Guide to Customer Development. Thanks to Brant & Patrick for writing this helpful book. "

- Dave Chapman, Deputy Head of the Department of Management Science and Innovation at UCL (University College London)

"Love it! Required reading for all NYU entrepreneurs."

- Frank Rimalovski, Managing Director of NYU Innovation Venture Fund

This book is both an introduction for those unfamiliar with lean concepts and highly actionable for lean practitioners. It is a user friendly guide, written to be accessible to marketing professionals, Engineers startup founders and entrepreneurs, VCs, angels, and anyone else involved in building scalable startups.

Existing companies will benefit to from applying Customer Development principles described in detail herein: for example, startups struggling to achieve market traction, or well established companies seeking to spark new innovation.

This is a business book for startups like no other. No fluff, but rather sound principles and concrete steps to take to build your business. Get up to speed on Customer Development now.

Автор: Cooper, Artemis
Название: Patrick Leigh Fermor
ISBN: 1848549342 ISBN-13(EAN): 9781848549340
Издательство: Little Brown
Рейтинг:
Цена: 9100.00 T
Наличие на складе: Невозможна поставка.

Автор: Cooper Artemis
Название: Patrick Leigh Fermor: An Adventure
ISBN: 1590177800 ISBN-13(EAN): 9781590177808
Издательство: Random House (USA)
Цена: 14070.00 T
Наличие на складе: Невозможна поставка.
Описание: Patrick Leigh Fermor's enviably colorful life took off when in 1934, at the age of eighteen, he decided to walk across Europe. In just over a year he had trekked through nine countries and taught himself three languages, and his enthusiasm and curiosity for every kind of experience made him equally happy in caves or country houses, among shepherds or countesses.

At the outbreak of war he left his lover, Princess Balasha Cantacuzene, in Romania and returned to England to enlist. Commissioned into the Intelligence Corps, he became one of the handful of Allied officers supporting the Cretan resistance to the German occupation. In 1944 he commanded the Anglo-Cretan team that abducted General Heinrich Kreipe and spirited him away to Egypt.

A journey to the Caribbean, stays in monasteries, and explorations all over Greece provided the subjects for his first books. It was not until he and his wife had moved to southern Greece that he returned to his earliest walk. In these books, which took many years to write, he created a vision of a prewar Europe, which in its beauty and abundance has never been equaled.

Artemis Cooper has drawn on years of interviews and conversations with Leigh Fermor and his closest friends, and has had complete access to his archive. Her beautifully crafted biography, now available in paperback, portrays a man of extraordinary gifts--no one wore their learning so playfully nor inspired such passionate friendship.