No B.S. Guide to Direct Response Social Media Marketing,
Автор: Kurtz, Brian Название: Overdeliver ISBN: 178817755X ISBN-13(EAN): 9781788177559 Издательство: Hay House Рейтинг: Цена: 16820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Albania Travel Guide - Expert travel tips and information including Tirana hotels, restaurants and entertainment, Byzantine history and culture, hiking routes, walks and beaches. Also covered are archaeological sites such as Butrint and Byllis, Berati and Gjirokastra World Heritage Sites, Shkodra, Kruja, Korca, Albanian Alps and the Prespa Lakes.
Автор: Cesari Rick, Westfield Barb Название: Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure of Brand Response from Both Sides of the Marketing Fence ISBN: 1599327023 ISBN-13(EAN): 9781599327020 Издательство: Неизвестно Цена: 13790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Better Branding, Better Benefits Marketing techniques, retailers, and distribution channels have changed dramatically since authors RICK CESARI and BARB WESTFIELD started in the business of brand building and direct response advertising twenty-five-plus years ago, and they will continue to change, but over their combined years of experience, Rick and Barb have found that five key strategies have remained constant: 1 Utilizing your "unique selling proposition," or USP; 2 Creating a name and market position for your product or business; 3 Under-promising and over-delivering; 4 Listening to your customers to develop world-class customer service and powerful testimonials that will sell for you 24/7, and 5 Direct branding selling--the best way to brand for most small businesses and startups. In this book, Rick and Barb will expand on these simple brand-building keys and show you how they built brands like GoPro, the George Foreman Grill, Sonicare, and others using these keys, and how you, too, can put them to use immediately in your business or new product launch.
Автор: Kennedy Dan S. Название: No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses ISBN: 159918625X ISBN-13(EAN): 9781599186252 Издательство: Неизвестно Цена: 21140.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan -- from marketing master Kennedy--delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustra
Автор: Westergaard, Nick Название: Brand Now: How to Stand Out in a Crowded, Distracted World ISBN: 1400242711 ISBN-13(EAN): 9781400242719 Издательство: HarperCollins USA Рейтинг: Цена: 13930.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: John T. Fleming Название: Ultimate Gig: Flexibility, Freedom, Rewards ISBN: 1839828617 ISBN-13(EAN): 9781839828614 Издательство: Emerald Рейтинг: Цена: 43350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines the intersection between national and international counter-terrorism policies and civil society in national and regional contexts in the post-9/11 era. It serves as a critical discussion accounting for the experiences of civil society in the enforcement of global security measures by governments in the Americas, Africa, Asia-Pacific, Central Asia, Europe and the Middle East. -- .
Автор: Brian Thomas and Matthew Housden Название: Direct and Digital Marketing in Practice ISBN: 1472939093 ISBN-13(EAN): 9781472939098 Издательство: Bloomsbury Рейтинг: Цена: 39600.00 T Наличие на складе: Нет в наличии. Описание: Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals.
It explains in detail the powerful offline and online techniques available to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as: * the new marketing landscape; * gaining customer insight; * maximising returns on marketing investment;* integrating traditional and digital media; * campaign planning and budgeting;* offline and online metrics:* testing and statistics; and* developing compelling propositions. Direct and Digital Marketing in Practice is an ideal reference tool, presenting detailed explanations of key concepts with practical examples and case studies.
The book ensures that each point is relevant and memorable, and made in a real-world context. Written for managers looking to expand and enhance customer reach, students on MBA courses, and those taking professional qualifications, the book provides an invaluable and up-to-date guide to marketing best theory and practice in our increasingly digital and online age.
Автор: Joel N Greene Phd., Greene Phd. Название: Direct mail marketing: what works what ISBN: 1733631909 ISBN-13(EAN): 9781733631907 Издательство: Неизвестно Рейтинг: Цена: 45560.00 T Наличие на складе: Нет в наличии. Описание: Explores the ways in which the internet has presented itself as a platform for communities to gather. This essential reference source discusses the engagement of these communities, social media use, and the uses of these communities for education, and covers topics such as digital communities, transmedia language learning, and digital humanities.
Автор: Eleonora Pantano Название: Creativity and Marketing: The Fuel for Success ISBN: 1800713312 ISBN-13(EAN): 9781800713314 Издательство: Emerald Рейтинг: Цена: 100270.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.
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