The hashtag #NSFW (not safe for work) acts as both a warning and an invitation. NSFW tells users, We dare you to click on this link And by the way, dont do it until after work Unlike the specificity of movie and television advisories (suggestive dialogue, sexual content), NSFW signals, nonspecifically, sexually explicit content that ranges from nude selfies to pornography. NSFW looks at how and why social media content is tagged not safe and shows how this serves to conflate sexual content and risk. The authors argue that the notion of unsafety extends beyond the risk of losing ones job or being embarrassed at work to an unspecified sense of risk attached to sexually explicit media content and sexual communication in general.