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Own label: sainsbury`s design studio: 1962 - 1977


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Автор: Trunk, Jonny Murray, Damon Sorrell, Stephen   (Джонни Транк)
Название:  Own label: sainsbury`s design studio: 1962 - 1977
Перевод названия: Джонни Транк: Собственный лейбл. Дизайн-студия Sainsbury. 1962 - 1977
ISBN: 9780995745582
Издательство: Thames & Hudson
Классификация:
ISBN-10: 0995745587
Обложка/Формат: Paperback
Страницы: 240
Вес: 0.81 кг.
Дата издания: 06.06.2019
Серия: Elementum journal
Язык: Chinese
Издание: Fourth edition
Иллюстрации: 200 illustrations, unspecified
Размер: 213 x 178 x 21
Читательская аудитория: General (us: trade)
Подзаголовок: Joint fao/who meeting on pesticide residues, report of the joint meeting of the fao panel of experts on pesticide residues in food and the environment and the who core assessment group on pesticide residues berlin, germany, 18-27 september 2018
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Поставляется из: Европейский союз
Описание: A new expanded edition of this must-have book for all graphic designers In 1962, when Peter Dixon joined the Sainsburys Design Studio, a remarkable revolution in packaging design began. The supermarket was developing its distinctive range of Own Label products, and Dixons designs for the line were revolutionary: simple, stripped down, creative, and completely different from what had gone before. Their striking modernity pushed the boundaries, reflecting a period full of optimism.

They also helped build Sainsburys into a brand giant, the first real Super market of the time. This book examines and celebrates this paradigm shift that redefined packaging design, and led to the creation of some of the most original packaging ever seen. Produced in collaboration with the Sainsbury family and The Sainsbury Archive, the book reveals an astonishing and exhaustive body of work.

A unique insight into what and how we ate, the packaging is presented using both scanned original flat packets and photographic records made at the time by the design team. An essential book for graphic designers and those interested in the culture of consumerism, these designs remain fresh and relevant today. This feast of nostalgia taps into the fond memories of a generation brought up on these beautifully packaged goods.



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