Kocienda Ken Creative Selection: Inside Apple`s Design Process During the Golden Age of Steve Jobs 9781250203410

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Автор: Kocienda Ken
Название: Creative Selection: Inside Apple`s Design Process During the Golden Age of Steve Jobs
ISBN: 9781250203410
Издательство: Macmillan USA/Holtzbrink(MPS)
Классификация:

Индустрия информационных технологий

ISBN-10: 1250203414
Обложка/Формат: Paperback
Страницы: 304
Вес: 0.25 кг.
Дата издания: 03.12.2019
Язык: English
Размер: 208 x 137 x 25
Подзаголовок: Inside apple`s design process during the golden age of steve jobs
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Поставляется из: США
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* WALL STREET JOURNAL BESTSELLER *

An insiders account of Apples creative process during the golden years of Steve Jobs.

Hundreds of millions of people use Apple products every day; several thousand work on Apples campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era--the Golden Age of Apple.

Ken Kocienda offers an inside look at Apples creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the worlds most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation--inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy--and uses these as a lens through which to understand productive work culture.

An insiders tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

Creative Selection: Inside Apple`s Design Process During the Golden Age of Steve Jobs, Kocienda Ken